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Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

bank last week. A media sector specialist, he waxed lyrical about valuations, and about the sector ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...

Opinion: The Marketing Society Forum

05 May 2010 | by Staff

The high-street bank is lining up a talent-contest-based campaign to flag up the refurbishment ... crackdown on the 'unacceptably poor' way high-street banks deal with customer complaints, one has ... is coming from. Banks seek to attract young customers, so tapping into the dance craze would seem to make ...

Mark Kleinman on marketing and the City: Airlines under a cloud

27 Apr 2010 | by Mark Kleinman

, demonstrating empathy can benefit them in future. Take Royal Bank of Scotland, which is majority ... toward the banking industry. Other financial-services providers made similar gestures. The prospect ...

Andrew Walmsley on Digital: Difficult viewing

03 Mar 2010 | by Andrew Walmsley

Sixty years ago, the consumer society did not exist. Mortgages were something for which you had to butter up the bank manager, getting a telephone meant you had to join a long waiting list, and if you wanted to watch the telly, you had the choice of one channel. Now, one of the most popular categories ...

Mark Kleinman on marketing and the City: EMI needs a new groove

10 Feb 2010 | by Mark Kleinman

's banking covenants when they are tested at the end of March. If they do not agree, Hands faces ...

Opinion: The Marketing Society Forum - Does Tesco have a role to play in steamy blockbusters?

03 Feb 2010

- unlikely, methinks. Now, bringing me a bank that's cheap and doesn't rip me off may not be as sexy ...

Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks

27 Jan 2010

, arguing that the bank's potential £10m commitment represents good value for taxpayers....: 'Should banks engage in any marketing activity whatsoever ?'. We all know that banks are in the dock ... the government to have big shareholdings in retail banks. So it's imperative they are returned to profitability as quickly and vigorously as possible, in order to repay the state. Therefore, all the banks that were ...

Marketing Mole: Who does Google think you are? - Gwyn Burr, Customer director, Sainsbury's

05 May 2009

Burr. Customer Director. Joined the Operating Board in 2004. Director of Sainsbury's Bank plc. Gwyn has ...

Editor's comment: COI 'help' could hinder banks

31 Mar 2009

services to our growing number of nationalised (or at least effectively government-owned) banks. Should...There is the view that day-to-day management should be left to the banks themselves ... in to the unfortunate, albeit not unique, position of needing state handouts. To get out of this mess, these banks ... as controlling the banks. Until proven otherwise, banks should be trusted to put to use adspend ...

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