DIRECT CHOICE: Guinness
18 Dec 2003 | by Alan Timothy, Chief executive, Rocket Science
from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent
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Post Office set for ad boycott of MoS over rural closures
18 Dec 2003 | by Mark Kleinman,
and banking products accessible through the network. A new brand idea is introduced encapsulated ... with the Bank of Ireland, and we offer banking services with partners such as LloydsTSB," he said. Steele ...
AGENCY 2003: Creative Agency of the Year - Bartle Bogle Hegarty
18 Dec 2003
Whether working for FMCG, retail or banking brands, BBH has proven that artistic flair can drive...in finance' campaign for Barclays, featuring Samuel L Jackson, helped the bank take the lead in share of new ...
Weetabix moves £15m work out of PHD into Allmond
18 Dec 2003
its marketing structure, nor the position of its creative agency, Banks Hoggins O'Shea/FCB. Weetabix ...
AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman
18 Dec 2003
Services felt it was not a major player in the UK banking sector and briefed HTW to remedy this. The agency identified the chief executives, information officers and strategic officers at 17 banks based in the UK ... and inserted two ads customised to their targets. The first communicated IBM's expertise in the banking sector ...
Post Office set for ad boycott of MoS
18 Dec 2003 | by Mark Kleinman
and banking products accessible through the network. A new brand idea is introduced encapsulated ... with the Bank of Ireland, and we offer banking services with partners such as LloydsTSB," he said. Steele ...
AGENCY 2003: Creative Agency of the Year - Best of the rest
18 Dec 2003
to judge the effectiveness of the 'Chin up' and 'Turning banking on its head' approaches, but elsewhere ... this year named Halifax as the 'most effective bank at marketing'. The bank, whose share of the current ...
MEDIA: Direct Line ties with C4 property programmes
18 Dec 2003 | by Poppy Brech
, and by Rob Ramsey on behalf of Channel 4. Direct Line is owned by Royal Bank of Scotland; it has been ...
EDITORIAL: Ads must not only be memorable but also true to reality
18 Dec 2003 | by Jane Bainbridge, Deputy editor
opened an Xtra till instead. Customers using telephone banking or automated deposits may best serve ...
AGENCY 2003: Design Agency of the Year - Best of the rest
18 Dec 2003
's pared down, it's simple and it hasn't tried to reinvent itself." Another bank to receive a makeover ...
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