Click 
to remove filters
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands ... than other banks. The strapline is, 'Like banking, only different'. In one execution, a man is trying ...
Egg, the internet bank owned by Prudential, has announced that it broke even in the month of November, boosting its chances of achieving its target to be profitable for the last quarter of 2001. The company has attracted 129,300 extra customers since the start of October giving it a total customer ...
MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created ...
and financed by Japanese investment bank Nomura. September saw the company expand its All Bar One ...
, continued to run at key Easter and bank holiday trading periods. Bates also ran new, 'project ... this year for the core Argos brand, supporting sales, two catalogue launches and bank holiday peaks ...
, putting incumbent Banks Hoggins O'Shea/ FCB on alert. The review comes just over a year after the company appointed Banks Hoggins, which created the 'Small Guy' character for its TV ads ... its sales increased 10% last year. Banks Hoggins' work re-placed a succession of in-house pan ...
Nationwide has handed Leagas Delaney its TV advertising business in a switch of strategy that sees the bank return to brand advertising. Leagas Delaney will work alongside roster agencies after a four-way pitch against Nationwide's in-house creative team, Leo Burnett and Banks Hoggins O ...
to find their product niche, and market it hard. John Banks, chairman and chief executive at Banks Hoggins O'Shea FCB, has worked on the Daily Mail account since 1965. He says, "You need ... . Banks divides newspaper advertising into 'theme' or 'scheme', the former being brand advertising ...
Diane Burdett, senior marketing communications manager, has left high street bank Alliance & Leicester after taking voluntary redundancy. Her departure follows that of Tim Pile, marketing director, and Pete McNamara, managing director, earlier this year. ...
took up the position. Adrian Batt, who joined the retail banking giant in January, has left ... bases. He was a key member of The Circle, the bank's internal marketing services initiative ... , was unavailable for comment as Marketing went to press. The bank last reviewed its DM agency roster just ...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us