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RBS to increase magazine spend

LONDON - The Royal Bank of Scotland is significantly increasing its investment in its customer...The magazine, published by John Brown, will now have a circulation of 1.5m, an increase of 300,000. The banking group is financing the boost by shifting budget from its traditional direct-mail activity. The move comes at a crucial time for the banking brand, which, along with the rest of the banking sector ...

First Direct uses social networking to make banking personal again

LONDON - Telephone and internet banking brand First Direct is launching an online social network...-active customers, and will now be offered to all UK consumers currently banking with the HSBC-owned business. Upon logging, users are told: 'As First Direct customers, you'll know by now that we're not like other banks ... the project is getting back to the intimate atmosphere Midland Bank was aiming for with the brand's creation ...

ING Direct hires Geronimo

communications for the company's Feels Good' campaign. The Dutch based online savings bank is looking to raise ...

Digital & Direct: Yell scraps car insurance title

Yell had planned to produce 40m copies of the guide to compete with price-comparison brand AsRecommended, which distributes 53m door-drops annually. Industry experts had speculated that Yell would launch further guides for other sectors covered by its directories, including banking. Yell said ...

Yell pulls out of door-drop market

launch further guides to other sectors covered by its directories, including banking and motoring. Yell ...

Experian appoints UK managing director

Hogg previously ran the UK credit card business, Goldfish, as an executive of Discover Financial Services. She was responsible for the UK business's strategic direction and operations and was instrumental in the sale of its Goldfish business to Barclays Bank earlier in 2008. Hogg has also worked for Morgan Stanley ...

PayPal launches debit card

-pay debit card, in partnership with Visa and Royal Bank of Scotland. The PayPal Top Up card, which costs £4

Direct brief: Waterstone's gears up for launch of promotion

children to share books. Launching in September, the Big Book Bank will urge children to bring books

New Lloyds TSB customer magazine targets wealthy customers

LONDON - Lloyds TSB is launching a new magazine for its Wealth Planning and Private Banking

Jeremy Davies leaves Abbey for E.ON

LONDON - Abbey brand and communications director Jeremy Davies is to leave the bank to take the top...Davies, who will leave the bank this summer after five years, takes on the new role of director of brand and communication at E.ON, where his responsibilities will include advertising, sponsorship ... as the bank prepares to rebrand once again, taking the name of parent company Santander. ...

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