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The week in marketing

Chambers has left her position as Barclays global, retail and commercial banking and Barclaycard chief ... departure follows the creation of a global retail banking division at Barclays, to be led by former ...

Ofcom appoints Channel 4 chairman

in August. Burns will leave his post as chairman of Santander-owned bank Abbey. His first task

Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal

. The online channel for retail banking is a case in point. The interface is focused on conformity, familiarity ... to simply claiming to be better? Generally, with the possible exception of First Direct, the banks fall ... contact numbers. The listening bank may be listening, but is it encouraging conversation? While many ...

The week in marketing

of marketing. He joins from HSBC Bank International and replaces Mark Mullen, who took a marketing role at HSBC ... 's responsibilities in the interim, will take up Says' former role as head of marketing and communication at HSBC Bank ...

Promotion: Design Case Studies - Blue Marlin - How to give consumers exactly what they want

Getting a mortgage is a big deal. The bank shouldn't reward you with a plastic folder - you are buying a home and it should make you feel great about making the biggest purchase of your life. BMW understands this point really well. Most buyers have probably been coveting their desired car for years, which ...

 

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