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RBS to retain John Brown

07 Jul 2009

Royal Bank of Scotland (RBS) has retained John Brown to publish Sense, its customer magazine...The magazine is distributed to RBS and NatWest customers. It increased its circulation to 1.5m at the end of last year with the aim of better targeting customers of both banking brands. John Brown held onto the Sense business following a pitch against Seven Squared. It has produced the magazine since ...

Lloyds Group to axe C&G

17 Jun 2009

Banking Group confirmed plans to close the former building society's 164 high-street branches....new mortgages, and Bank of Scotland mortgages, which had carried Halifax branding, will now be branded ...

Santander to rename banks

02 Jun 2009

Spanish banking group Santander is to rebrand its Abbey, Alliance & Leicester and Bradford...The £12m process, incorporating 1300 branches, will be completed by the end of 2010. Santander uses its brand in more than 40 countries, but, to date, it has received UK exposure only through its sponsorship of the Formula One British Grand Prix. Recent ads for its UK high-street banks have also carried ...

Play.com launches credit card

27 May 2009

-up with banking partner MBNA, the Play.com card offers users two PlayPoints for every £1 spent on Play

Lloyds TSB in 2012 website

27 May 2009

The site will act as a central hub for the bank's tie-up with the event. Activities include its Local Heroes programme, a National School Sport Week and a range of Lloyds TSB London 2012 products. The site aims to show customers how Lloyds TSB, which was the first domestic sponsor of the 2012 Olympics ...

Brand in the news: Barclays

05 May 2009 | by Phil Hawkins, Managing director, The Gate

Barclays has reintroduced the Woolwich brand as we are looking for financial brands we can trust. It seems like a good move. However, this commercial, which features a porcelain Lassie saving her owner from pink piggy banks giving her the runaround, is out of touch with the prevailing mood of the nation ...

Editor's comment: COI 'help' could hinder banks

31 Mar 2009

services to our growing number of nationalised (or at least effectively government-owned) banks. Should...There is the view that day-to-day management should be left to the banks themselves ... in to the unfortunate, albeit not unique, position of needing state handouts. To get out of this mess, these banks ... as controlling the banks. Until proven otherwise, banks should be trusted to put to use adspend ...

Branding: Brand in the news - Barclays

24 Mar 2009 | by Mark Ritson, Associate professor of marketing, Melbourne Business School

the whole world of financial services changed. No mention of the fact that Barclays is one of the few banks ... the bank was 'fluent in finance'. In 2006 it was at it again, this time promoting the 'Inventive spirit' of Barclays, with a strapline that was already being used by an accounting firm, which promptly sued the bank ...

Media brief: First Direct pilots customer magazine

14 Jan 2009

with the bank who recommended it to friends.

 

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