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Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal

. The online channel for retail banking is a case in point. The interface is focused on conformity, familiarity ... to simply claiming to be better? Generally, with the possible exception of First Direct, the banks fall ... contact numbers. The listening bank may be listening, but is it encouraging conversation? While many ...

Promotion: Design Case Studies - Blue Marlin - How to give consumers exactly what they want

Getting a mortgage is a big deal. The bank shouldn't reward you with a plastic folder - you are buying a home and it should make you feel great about making the biggest purchase of your life. BMW understands this point really well. Most buyers have probably been coveting their desired car for years, which ...

Marketing Special Report: Targeted delivery of telling tales

is in the middle of reviewing its account, while Royal Bank of Scotland has considerably increased its investment ... to communicate with your customers: one of the biggest mistakes made by the banks in the 80s ...

 

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