Media News brief: Habitat strikes deal with Barclays
22 Dec 2004
Habitat has struck a deal with Barclays to promote its new home interior design service in the bank
and facing tough questions about its integrity and future. JIM HYTNER Group brand and UK banking marketing ...
Habitat has struck a deal with Barclays to promote its new home interior design service in the bank
sent to UK consumers. To claim the 'prize', recipients are asked to provide bank account details.
. The activity, which broke last week and was created by Bartle Bogle Hegarty, is the bank's first major campaign since Jim Hytner joined as group brand and UK banking marketing director in September. ...
. The insight has had a direct impact on Somerfield's bottom line. Halifax Bank of Scotland is another client ...
Station and burgeoning beer brand Cobra. But big-budget corporate identity work for banking giant Barclays ...
The Churchill story began 10 years ago when Leo Burnett copywriter Julian Borra created the animatronic dog with the distinctive vocal talents of Bob Mortimer, which struck an immediate chord with the insurance-buying public. The brand made slow progress until last year when new owner Royal Bank ...
The Royal Bank of Scotland-owned insurer is increasing its spend to capitalise on the popular appeal of its Churchill nodding dog brand icon. The character will be used in online activity and mobile phone picture messaging. Churchill currently produces direct mail in-house, though it has used its ...
Nationwide is to attack the business practices of high-street banks in a £5m ad campaign promoting...television ads will introduce an obnoxious member of staff at a high-street bank, played by comedy actor Mark ... -size-fits-all policies. 'It is a chance for us to deliver an anti-bank message in a less confrontational way,' added ...
South Bank Centre is rebranding as part of a redevelopment programme. The centre is holding a pitch