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BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs

similar reaction? We asked Nick Alford, managing director of Banks Hoggins O Shea, who has worked ...

Egg loses retail marketer as jobs suffer shake-up

Egg s retail marketing director Tony Anderson has quit the company less than a year after joining from EasyGroup, and will not be replaced. Anderson left Egg, the Prudential s direct banking ... pressure to subsidise its loss-making banking operation. ...

SO THAT WAS 2000: The millennium year delivered all its promised excitement, as dotcoms felt the burn and consolidation shook up many sectors. James Curtis reports

year when size mattered. But, as Barclays Bank found to its cost, brands also had to balance size ... , looking slow and lumbering compared with rivals Vodafone, Deutsche Telekom and NTT. Barclays Bank Barclays lurched from one self-inflicted PR disaster to another. First, it infuriated other banks ...

NEW MEDIA: Web Words - New economy ad agencies cannot offer old methods

to inspire me to stay with it, let alone try its online banking service. Lord Bell put the point across ...

DIRECT: Abbey brings in Marketing Drive for identity task

Abbey National has handed the task of rebranding its business and professional banking division...Abbey National has handed the task of rebranding its business and professional banking division to Marketing Drive as it gears up for a relaunch. The banking giant will target small businesses and sole ... below-the-line work for Abbey s internet banking arm, Cahoot, will be charged with creating a brand ...

STOP PRESS

banking. She has been with the company since June as head of customer communications...Barclays has appointed Sara Deeks to the position of marketing services director for business banking. She has been with the company since June as head of customer communications and will not be replaced. ...

Diners Club links with Buy and Fly! rewards scheme

with a number of other brands in the retail banking and credit card sectors. ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

provide an element of visual and interactive entertainment, largely aimed at children. Banks of video ...

Unilever trials ready to cook meal-kit via web

Unilever is to target busy commuters with a new ready-to-cook meal-kit brand called Rocket, in its latest attempt to extend its brands and products into new areas. Its Van den Bergh Foods business has been piloting the service via a kiosk in the reception area investment bank UBS Warburg in London ...

AGENCY 2001: Top 20 media agencies - Media marriages still on the cards. Agencies have to decide which matters most - size or independence. Andy Fry reports

such as HFC Bank's Marbles, CitySnake.com and WAP service provider iTouch. MediaCom TMB has been ... of launching an online banking venture supported by Merrill Lynch and HSBC, and the pounds 5m Selftrade win ... for the European Central Bank, for which the value is not known, the pounds 17m UK Hewlett Packard task (not ...

 

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