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DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

card for the internet, was launched by HFC Bank in October 1999. HFC, which has over 100 affinity cards ... Jones works with both the Royal Bank of Scotland and First Direct. Both companies are very ... . CONSUMER DIRECT MAIL 1999 Mail order 14.0% Banks ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

and special branded sites where viewers can gather information, shop and even do their banking. Nick ...

Directwatch

using DM to support its TV campaign; Procter and Cahoot, the internet bank from Abbey National ...

DIRECTWATCH: Work24 in user acquisition DM

Work24.co.uk, the small business internet portal owned by ScottishPower and The Royal Bank...Work24.co.uk, the small business internet portal owned by ScottishPower and The Royal Bank of Scotland, has launched its biggest below-the-line campaign to date as it steps up its customer acquisition activity. The 150,000-strong mailing by Tullo Marshall Warren is aimed at raising brand ...

DIRECT: Briefs

. The bank is recruiting for a number of CRM-focused posts within its customer marketing department ... customers. The bank said the technology would allow its customers to interact more effectively across ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

for Morgan Stanley Dean Witter and Bank of Ireland. Lloyds TSB has re-appointed CPM for what Hughes ...

DIRECT: BRIEFS

by high-street banks. Created by Tequila Payne Stracey, the mailing is designed to resemble a children ...

DIRECT: Halifax seeks DM chief for credit card service

acquisition of Bank One s UK retail credit card operations in June....acquisition of Bank One s UK retail credit card operations in June. Former Bank One president James ... reducing the bank s dependence on mortgages and savings. It s a big job, says Corcoran. We ll be looking for a leading direct marketer. As well as integrating Bank One, the successful applicant ...

DIRECT: Telegraph unveils data capture centre

services, for example, Telegraph Group will ask them if they want to find out more about Bank of Scotland s products and connect them to the bank s call centre. This level of immediacy could provide a boost ...

DIRECTWATCH: A weekly analysis of the direct marketing field in association with Royal Mail

Brothers 1@85 0@74 2@30 0@14 0 1@06 6@08 14 HFC Bank 2@10 0 3 ...

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