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Waitrose alters image with BHO

18 Dec 1997 | by DANNY ROGERS

Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds 4m through-the-line push and appointed its first marketing director as it strives to throw off its expensive image. BHO won the creative and media account against competition from incumbent LLS Jaffe Keating and Delaney Fletcher ...

ADVERTISING & PROMOTION: WWAV is axed in Reward review

11 Dec 1997 | by DANNY ROGERS

for Sainsbury s banking arm. Karen Penney, Sainsbury s head of relationship marketing, said ...

Short-term lead for supermarket saving

04 Dec 1997 | by ALI QASSIM

The boom in supermarket banking could be short lived because retailers, such as Tesco...The boom in supermarket banking could be short lived because retailers, such as Tesco ... with high street banks and building societies, which offer lower interest rates on savings and higher ... the average. Though the retail banking market is growing at a rate of 20% a year, Datamonitor ...

Co-op adds four to stores team

04 Dec 1997 | by QUENTIN BELL

, who joins from Yorkshire Bank, has been appointed as marketing development manager. Marsden ...

Abbey queue buster

27 Nov 1997 | by HARRIET MARSH

to cut down queues in its branches and distance the bank from high-street rivals which have...to cut down queues in its branches and distance the bank from high-street rivals which have ... the recruitment of many hundreds of new staff, is in marked contrast to banks such as Barclay s and NatWest ... advising customers on how to get quicker service via automated banking machines, or dealing with more ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

27 Nov 1997

include Shell and ABN AMRO bank, uses Experian s Micromarketer product to segment existing customers ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

20 Nov 1997 | by ANDY FRY

. It satisfied the bank s requirements without being cheesy nonsense. Edwards says the ability ...

City investors ally for Pep talk

06 Nov 1997 | by PATRICK BARRETT

City investment houses are hitting back at the likes of Virgin Direct and supermarket banks...City investment houses are hitting back at the likes of Virgin Direct and supermarket banks with the launch of their first joint marketing campaign aimed directly at potential private investors. The new campaign - thought to be the first of its kind in the blue-chip world of the Square Mile ...

Interest in Sainsbury’s

30 Oct 1997 | by LISA CAMPBELL

Sainsbury s Bank has notched up over pounds 1bn in deposits and half a million customers since its...Sainsbury s Bank has notched up over pounds 1bn in deposits and half a million customers since its launch eight months ago. The bank also claims that over 50% of Sainsbury s supermarket shoppers would trust it to handle their money. ...

STOP PRESS

30 Oct 1997 | by PATRICK BARRETT

Credit card through MBNA Bank. Cellnet is offering new subscribers up to pounds 100 cash back ...

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