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Mustoe picks up pork pie ad task

20 Nov 1997 | by LISA CAMPBELL

Northern Foods is understood to have appointed Mustoe Merriman Herring Levy to handle the pounds 1.5m ad account for its Pork Farm Bowyers sausage and pie brand. Mustoe Merriman won the business following a pitch against Banks Hoggins O Shea, Partners BDDH and Mellors Reay. The business ...

Marketing Mix: I hear what you’re saying but insanity check it first

20 Nov 1997 | by JULIAN LEE

. The champagne, however, has to go to Tom Banks of Rapier Stead and Bowden who sent in the wonderful sanity ...

Advertising & Promotion: Texaco cash points

20 Nov 1997 | by PATRICK BARRETT

Texaco has signed a five-year contract with Bank of Scotland to launch a cash machine service...Texaco has signed a five-year contract with Bank of Scotland to launch a cash machine service at 200 of its service stations nationwide by the end of 1998. Texaco said the deal would enable it to offer a more consistent approach to meeting its customers financial needs. Eighteen of the ATMs ...

SOAP BOX: What has Virgin really got apart from Branson?

20 Nov 1997 | by CHRIS LUDLOW

an article on the new Virgin One bank account, which included a very telling picture. In the foreground ... . In the background, a laconically-smiling Dr George Mathewson, chief executive of the Royal Bank of Scotland, the provider behind the mask, secretly envies the brand charisma and customer trust that banks lack ...

Relationship Marketing & Marketin 97: State of the art - Magazine fan NatWest is putting it about a bit

20 Nov 1997 | by KEN GOFTON

, and Advantage Premier Update, an eight-page newsletter, for holders of the bank s premium accounts ...

Relationship Marketing & Marketin 97: Round Table - Seeds of a revolution/In the run-up to Marketing 97, we gathered five senior marketers to debate where relationship marketing is now - and where it’s heading. Ken Gofton reports on their of

20 Nov 1997 | by KEN GOFTON

simultaneously losing 15%. Conchie can match that. A bank he worked with was developing a customer database with 22 fields of information. The first issue of the bank s customer magazine included a ... the fact that what is meant to be a dialogue with customers is all too often one-way, as with the bank ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

cards are issued by Beneficial Bank. Customer magazines Customer magazines ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

20 Nov 1997 | by ANDY FRY

. It satisfied the bank s requirements without being cheesy nonsense. Edwards says the ability ...

Lloyds TSB sponsors

13 Nov 1997 | by LISA CAMPBELL

championships, the official bank of the 1999 Rugby World Cup and the sponsor for selected matches in the 1998...Lloyds TSB has signed a deal to become the title sponsor of 1999/2000 Five Nations rugby championships, the official bank of the 1999 Rugby World Cup and the sponsor for selected matches in the 1998 Five Nations contest. ...

Flora to get new look as rivals boost share

13 Nov 1997 | by LISA CAMPBELL

Banks, after a three-way pitch between incumbent Design Bridge and Smith and Milton. Flora ...

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