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Advertising & Promotion: Mondex loyalty card hunts launch agency

04 Dec 1997 | by PATRICK BARRETT

year. The company, which is owned by MasterCard, NatWest and Midland Bank, has been talking ... . The new Mondex loyalty card will allow retailers, travel operators and banks to offer consumers ...

Co-op adds four to stores team

04 Dec 1997 | by QUENTIN BELL

, who joins from Yorkshire Bank, has been appointed as marketing development manager. Marsden ...

Price and value: do you recognise the difference?

04 Dec 1997 | by QUENTIN BELL

. I did eventually learn to talk tough thanks to the bastard of a bank manager, and a desire ...

BMW to join UK banking sector

27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT

range of financial services in the UK. The motor manufacturer, which already operates BMW Bank ... and longer-lasting relationships with its customers. The launch of BMW and Rover banking services ... on the likes of Virgin, Sainsbury s and Marks s reach beyond its core car-selling business. Banking ...

Analysis: Why Abbey is branching out - Abbey National is banking on a pounds 40m ad campaign

27 Nov 1997 | by JENNY WILLIAMS, planning manager, Capon

banking environment. The changes also mark the first response by an established high-street player to new entrants to the banking sector such as Sainsbury s, Tesco and Virgin Direct, who ... has grasped the nettle, opting to position the bank in what it sees as a new and growing financial ...

Abbey queue buster

27 Nov 1997 | by HARRIET MARSH

to cut down queues in its branches and distance the bank from high-street rivals which have...to cut down queues in its branches and distance the bank from high-street rivals which have ... the recruitment of many hundreds of new staff, is in marked contrast to banks such as Barclay s and NatWest ... advising customers on how to get quicker service via automated banking machines, or dealing with more ...

Advertising & promotion: Demolition man has his sights on the brand myth

27 Nov 1997 | by DRAYTON BIRD

of South Bank University pointed out not long ago in a splendid US speech. He wittily demolished two ...

Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome

27 Nov 1997

include Shell and ABN AMRO bank, uses Experian s Micromarketer product to segment existing customers ...

Bank loses chief marketer to BA

20 Nov 1997 | by LISA CAMPBELL

of the bank s brand building and product marketing over the next three to four years. The move comes ... , is seen as a crucial part of the strategy. Pertwee s role at NatWest included managing the bank ...

Abbey National in pounds 40m revamp

20 Nov 1997 | by AMANDA RICHARDS

Abbey National, the UK s fourth largest bank, will relaunch itself to consumers on Boxing Day...Abbey National, the UK s fourth largest bank, will relaunch itself to consumers on Boxing Day ... enough . The aim of the push is to reposition the bank as a more user-friendly organisation ... from brand building and follows a complete rethink of the bank s marketing. This has led ...

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