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. The champagne, however, has to go to Tom Banks of Rapier Stead and Bowden who sent in the wonderful sanity ...
. It has survived intact, but now it is taking a leap into banking - a world where public relations disasters lurk around every corner. The firm has hatched ambitious plans to launch banking products ... in error. Goldfish credit card is launched with HFC Bank. 1997 British Gas splits into BG ...
-related marketing. It now boasts more than 400 top companies as members, including Cadbury, BT and Barclays Bank ...
would carry him shoulder-high on to the NEC. Even more recently, Tony Banks has become far better ...
Airways, BT, Visa and Midland Bank. Managing director Nicholas Grant says: The essential purpose ...
banking operation which will see outlets from both banks branded with the Lloyds TSB name. However, TSB...banking operation which will see outlets from both banks branded with the Lloyds TSB name. However, TSB ... of excellence as part of its plan to help member banks launch credit cards in Europe. Ogle will report ... , to GGT Advertising. Legal & General is to take on the banks with the launch of two of the most ...
. But what I did not bank on was that my fellow speakers would prove that even today agency myopia thrives ...
. But the drinking classes are now beginning to realise that all PR is not necessarily good: for image, or bank ...
exposure to telephone bank First Direct s partnership with Bob Mortimer for its new ad campaign ... experience with Billy Connolly after he starred in ads for British Gas and HFC Bank s Goldfish credit card ...
UK banks have altered their strategy for encouraging consumers to use the direct debit facility...UK banks have altered their strategy for encouraging consumers to use the direct debit facility. Now that the system is established, a new strapline, The more you use, the easier life becomes , appears in a pounds 2m advertising and PR campaign. ...
