20 Nov 1997
| by JULIAN LEE
The champagne, however, has to go to Tom Banks of Rapier Stead and
Bowden who sent in the wonderful sanity ...
13 Nov 1997
| by PATRICK BARRETT
. It has survived
intact, but now it is taking a leap into banking - a world where public
relations disasters lurk around every corner.
The firm has hatched ambitious plans to launch banking products ...
error. Goldfish credit card is launched with HFC Bank.
1997 British Gas splits into BG ...
06 Nov 1997
| by KEN GOFTON
-related marketing. It now boasts more
than 400 top companies as members, including Cadbury, BT and Barclays
16 Oct 1997
| by JEREMY BULLMORE, a non-executive direct
would carry him
shoulder-high on to the NEC. Even more recently, Tony Banks has become
far better ...
07 Aug 1997
| by ANDY FRY
Airways, BT, Visa and Midland Bank. Managing director Nicholas Grant
says: The essential purpose ...
10 Jul 1997
| by DANNY ROGERS
banking operation which will see
outlets from both banks branded with the Lloyds TSB name. However, TSB...banking operation which will see
outlets from both banks branded with the Lloyds TSB name. However, TSB ...
of excellence as part of its plan to help member banks launch
credit cards in Europe. Ogle will report ...
to GGT Advertising.
Legal & General is to take on the banks with the launch of two of the
27 Mar 1997
| by QUENTIN BELL, chairman of the Quentin B
But what I did not bank on was that my fellow speakers would prove that
even today agency myopia thrives ...
30 Jan 1997
| by QUENTIN BELL
. But the drinking classes are now
beginning to realise that all PR is not necessarily good: for image, or
23 Jan 1997
| by DANNY ROGERS
exposure to telephone bank
First Direct s partnership with Bob Mortimer for its new ad
experience with Billy Connolly after he starred in ads for
British Gas and HFC Bank s Goldfish credit card ...
15 Jan 1997
| by LISA CAMPBELL
UK banks have altered their strategy for encouraging consumers to
use the direct debit facility...UK banks have altered their strategy for encouraging consumers to
use the direct debit facility. Now that the system is established, a new
strapline, The more you use, the easier life becomes , appears in a
pounds 2m advertising and PR campaign.