18 Dec 1997
| by JEREMY BULLMORE
Alan Davies extols stress-free banking at Abbey National in the
bank s pounds 10m national...Alan Davies extols stress-free banking at Abbey National in the
bank s pounds 10m national television campaign, which launches on Boxing
Day. The star of BBC detective drama series Jonathan Creek will appear
in a series of executions created by Euro RSCG Wnek Gosper set to run
through the new year ...
18 Dec 1997
| by DANNY ROGERS
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds
4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds
4m through-the-line push and appointed its first marketing director as
it strives to throw off its expensive image.
BHO won the creative and media account against competition from
incumbent LLS Jaffe Keating and Delaney Fletcher ...
18 Dec 1997
| by AMANDA LUTCHFORD
, reportedly worth pounds 10m, which covers
branding work for its soon-to-launch banking and telesales..., reportedly worth pounds 10m, which covers
branding work for its soon-to-launch banking and telesales ...
-based banking service
offering savings accounts and other financial products, in the new
year ...
-the-line
and creative accounts respectively for Standard Life s new banking
service.
Earlier this month ...
18 Dec 1997
WINNER
Client: Capital Bank
Agency: The Sequoia Group
Copywriter: John ...
To generate deposits of pounds 100,000 upwards from cash-rich companies,
Capital Bank needed ...
database selection
using cash-at-bank and other financial criteria. These records were then
pre ...
18 Dec 1997
| by JANE BAINBRIDGE
their own services or jump into bed with
one of the established players. Sainsbury s launched its bank and Tesco
opted for personal finance, while Asda linked up with Lloyds TSB and put
the banks in its ...
account in October, run by Royal Bank of Scotland.
Meanwhile, consumers rubbed their hands in glee ...
18 Dec 1997
| by LISA CAMPBELL
Cable s decision to launch a 50p maximum charge for weekend calls
anywhere in the UK followed early survey responses about people s call
charge requirements. Some 89% of respondents asked to be told the price
of long-distance calls before they make them.
C touch-of-a-button home banking ...
18 Dec 1997
| by BY AMANDA LUTCHFORD
, Midland Bank and Matsushita, was
created to provide a digital platform for interactive TV services.
It is due to launch late next year, offering a range of home shopping
facilities, including home banking ...
11 Dec 1997
| by STEPHEN CARTER
Building strong, sustainable campaigns is not something that comes
easily to the high-street banks...-street banks, so the news that another advertising
strategy looks set to bite the dust is unlikely to come ...
.
Axing these ads would signal not just the bank s weak commitment to
marketing, but the growing threat ...
and Samantha Beckinsale were signed up for the lead roles and
the bank pledged that the strategy would take ...
11 Dec 1997
| by AMANDA RICHARDS
because of pressure to cut costs in the wake
of the bank s disastrous foray into investment banking....because of pressure to cut costs in the wake
of the bank s disastrous foray into investment banking ...
NatWest as More than just a bank
by showing the Cannings using the bank s different products ...
but I cannot comment
further, said Schoolar.
The bank is to embark on a new press and poster ...
11 Dec 1997
| by DANNY ROGERS
the Bank of Scotland and Trans
National....Crusaid, the charity that helps people with HIV and Aids, has
launched an affinity card through the Bank of Scotland and Trans
National.
...