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SUPPLEMENT: EXHIBITIONS; Standing at the crossroads

28 Mar 1996 | by ROBERT DWEK

Ray Guthrie, managing director of Matrix - whose clients include Ford, Caterpiller, Midland Bank ...

THIS WEEK: Pair jailed for fraud

21 Mar 1996

. They were found to be writing bogus invoices to deceive their banks. Both pleaded guilty and were ...

AFFINITY CARDS: Partners in plastic

21 Mar 1996 | by ALEX THOMAS

the Royal Bank of Scotland and NSPCC launched them onto the UK market in 1990, affinity cards have grown ... better deals than high street banks and traditional credit cards can give. This is great, says ... . Affinity cards are a long-term relationship, not a one-night stand, says Beneficial Bank group vice ...

THIS WEEK: NatWest unveils direct operation

21 Mar 1996

NatWest is launching a direct financial service called Direct Distribution, which will offer share dealing, PEPs, life assurance, insurance and mortgage transactions by telephone and mail. The bank will mail one million of its six million customers, inviting them to contact a helpline to buy ...

THIS WEEK: MEDIA SPEAK; Pay-per-view TV offers ads with a special punch

21 Mar 1996 | by RAYMOND SNODDY

most comfortable ride of your life and use the Royal Bank of Scotland Visa card which is such a ... fight outside a pantomime will be forever associated with Rover cars and the Royal Bank of Scotland ... be a new advertising opportunity. Until that happens, the strategies of Rover and the Royal Bank ...

THIS WEEK: Midland unifies direct strategy

14 Mar 1996

Midland Bank is to rationalise all its below-the-line activity into one direct marketing and one...Midland Bank is to rationalise all its below-the-line activity into one direct marketing and one ... of advertising and promotions Belinda Furneaux-Harris, who managed the bank s sponsorship and charitable ... - and below-the-line activities, and make more use of the bank s press ads. She is also keen to use ...

THIS WEEK: First Direct ads to derail rivals

14 Mar 1996 | by GILLIAN DRUMMOND

. The telephone bank s teaser ads use its Tell me one good thing about your bank line. They will be flashed up ... to arouse viewers curiosity but will also put pressure on rival banks and building societies, which ...

THIS WEEK: Virgin Radio plans to attract new advertisers ...

14 Mar 1996

departments. Two advertisers, Lloyds Bank and Carling Black Label, are already featured within the site ...

MARKETING FOCUS: Revolution behind the scenes

14 Mar 1996 | by PAUL SOUTHGATE

the high street banks, in an orgy of bolt-on consumer-led marketing, tried to reposition themselves ...

THIS WEEK: Home shop expands

14 Mar 1996 | by JULIAN LEE

Kong Banking Corporation. Supermarket Direct is expected to see a pounds 6m turnover in its ...

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