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MEDIA: Creatives get the message

media and communications director, and Banks Hoggins O Shea s decision to bring media in-house....Creative agencies are waking up to the fact that media usage in campaigns is becoming a vital part of the overall marketing message. This trend is illustrated by FCB s decision this month to appoint its first media and communications director, and Banks Hoggins O Shea s decision to bring ...

PUBLIC RELATIONS: Winning over the cynics

-Wiwa and the Ogoni people. Research commissioned by the Co-operative Bank in 1992 revealed that 35% of people take ethical considerations into purchasing decisions and 15% believed banks should stand up ... our niche. We are riding the tiger. No cosmetic exercise The Co-op Bank employs ...

MARKET RESEARCH: The art of perception

. Dower says: Despite improvements in customer service levels, insurance companies, like banks ...

MEDIA: Reader’s Digest upgrades in bid to boost sales

, Daewoo, Eurostar, Cellnet and Midland Bank. Handley hoped the new look would attract advertisers from ...

DIARY: I’m only a punter but...

deserve my private attention - over the genuine job offers I get, letters from my bank manager ...

MARKETING FOCUS: TV in the digital age

to use the tube to shop, bank, gamble, play games, buy tickets and access the Internet. This is true ... Bank by Sky, which proposed that the high street bank should have free access to launch a home banking service in return for subsidising the cost of receiving equipment. Barclays rejected the offer ...

NEWS: PR EUROPE

from investment bank Westmerchant. One source claimed that the PR contract could be worth around ...

NEWS: Profile: Charles Anson, Grand Metropolitan; Charmer with a Grand plan

private sector PR job, as group PR director at merchant bank Kleinwort Benson, which he left six years ...

CUSTOMER LOYALTY: Keeping tabs on loyalty

at Midland Bank versus Lloyds versus NatWest using different parameters and model that out ...

MARKETING MIX: HOBBY HORSE; Why banks should take lessons from the supermarkets

. That s one surprise. The other is that I m about to praise a clearing bank. Perhaps you d like to sit down.... That s one surprise. The other is that I m about to praise a clearing bank. Perhaps you d like to sit down now. Barclays was one of the first high street banks to get into telephone banking in a big way, with its Barclaycall service. Here at last was a bank working out what customers wanted ...

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