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THIS WEEK: Midland’s chief out in shake-up

Midland Bank s marketing director has quit in a far-reaching rethink of the bank s marketing...Midland Bank s marketing director has quit in a far-reaching rethink of the bank s marketing ... the bank s marketing operation for three years and was responsible for the blue sofa and songs TV campaign, has left without a job to go to. The shake-up follows increasing concern by the bank ...

THIS WEEK: US invasion to fuel credit war

A credit card price war is set to break out with the arrival in the UK of People s Bank...A credit card price war is set to break out with the arrival in the UK of People s Bank in Connecticut, one of America s most aggressive players. The 153-year-old bank, which is the 28th ... , senior vice-president credit cards, who has come to this country for the bank s launch. Urquhart ...

TECHNIQUE: PUBLIC RELATIONS; Untangling the web

at the Serpentine Gallery. Now Lloyds Bank and SmithKline Beecham are working on Net projects with the agency too. With the former, it has developed the soon-to-be-live Lloyds Bank BAFTA Awards Web site which will include ... to be the first bank to target students directly on the Net when it launched the Digital Trip last September ...

BELOW-THE-LINE: BRIEFS

scratchcard promotion at university campuses. Midland Bank, Air China, Lufthansa German Airlines, Odeon ...

SUPPLEMENT: DRTV & Telemarketing; Answers to anxiety

to the Midland Bank. Of these, 46 used human resource bureaux - that is, with live operators. The other ten ...

THIS WEEK: Banks scrap in public

encourages customers to criticise their banks....encourages customers to criticise their banks. The First Direct campaign, through WCRS, was introduced ... challenged: Tell me one good thing about your bank and was followed by a second stating: Some people can . But the campaign infuriated rival bank NatWest which followed the teaser ads with its own work in the Daily ...

MARKETING FOCUS: Mood of the nation

of the retail, bank and food markets and the results are not complimentary. In The Mood of the Nation ... sold to. In the box opposite high street banks are slammed, yet consumers do not resent companies ... and existing companies to do extremely well but only if they play fair by the consumer. BANKS ...

THIS WEEK: Progress places the people first

to be the telephone. NatWest has already announced an expansion of its Primeline telephone banking service, which ... , enraged by their attempts to deal with robot bank tellers in a branch, screamed out: I just want ... . In banking, despite all its problems, there are such rivals. But it s First Direct, perhaps the most modern ...

MARKETING MIX: COMMENT; Poetry in emotion is a copywriter’s life-long ambition

in The Economist, full as it is of goofy messages from obscure Slovakian and Ukrainian banks telling lies about ...

BELOW-THE-LINE: BRIEFS

worked on projects for Barclays Bank, Siemens and Eagle Star International Life. Director ...

 

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