25 Jan 1996
| by AMANDA RICHARDS
Midland Bank s marketing director has quit in a far-reaching rethink of
the bank s marketing...Midland Bank s marketing director has quit in a far-reaching rethink of
the bank s marketing ...
the bank s marketing operation for three
years and was responsible for the blue sofa and songs TV campaign, has
left without a job to go to.
The shake-up follows increasing concern by the bank ...
25 Jan 1996
| by AMANDA RICHARDS
A credit card price war is set to break out with the arrival in the UK
of People s Bank...A credit card price war is set to break out with the arrival in the UK
of People s Bank in Connecticut, one of America s most aggressive
players.
The 153-year-old bank, which is the 28th ...
, senior vice-president credit cards, who
has come to this country for the bank s launch.
Urquhart ...
25 Jan 1996
| by ROBERT GREY
at the Serpentine Gallery. Now Lloyds Bank and SmithKline
Beecham are working on Net projects with the agency too.
With the former, it has developed the soon-to-be-live Lloyds Bank BAFTA
Awards Web site which will include ...
to be the first bank to target students directly
on the Net when it launched the Digital Trip last September ...
25 Jan 1996
scratchcard promotion at university campuses. Midland Bank,
Air China, Lufthansa German Airlines, Odeon ...
25 Jan 1996
| by KEN GOFTON
to the
Midland Bank. Of these, 46 used human resource bureaux - that is, with
live operators. The other ten ...
04 Jan 1996
encourages customers to criticise their banks....encourages customers to criticise their banks.
The First Direct campaign, through WCRS, was introduced ...
challenged: Tell me one good thing about your bank and was
followed by a second stating: Some people can .
But the campaign infuriated rival bank NatWest which followed the teaser
ads with its own work in the Daily ...
04 Jan 1996
| by ROS SNOWDON
of the retail, bank and
food markets and the results are not complimentary.
In The Mood of the Nation ...
sold to. In the box opposite high street banks are slammed, yet
consumers do not resent companies ...
and existing companies to do extremely well but only if they
play fair by the consumer.
BANKS ...
04 Jan 1996
to be
the telephone. NatWest has already announced an expansion of its
Primeline telephone banking service, which ...
, enraged by their attempts to deal with robot bank tellers in
a branch, screamed out: I just want ...
.
In banking, despite all its problems, there are such rivals. But it s
First Direct, perhaps the most modern ...
04 Jan 1996
| by DRAYTON BIRD
in The Economist, full as it is of goofy messages from obscure
Slovakian and Ukrainian banks telling lies about ...
04 Jan 1996
worked on projects for Barclays Bank, Siemens and Eagle
Star International Life.
Director ...