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ADVERTISING & PROMOTION: Bank plans pounds 20m job

National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ... and CDP resigned the business for Clydesdale Bank and Yorkshire Bank earlier this year, and has pulled ...

ADVERTISING & PROMOTION: Agency of the week: BDDH

seen noteworthy campaigns for BT, Banks s Beer, Emirates and the Co-op Bank. The restructure ... clients BT Business, Emirates, Sainsbury Savacentre, Co-op Bank, Wolverhampton and Dudley Breweries ...

NEWS: McCarten takes on Sainsbury’s customer care

s fledgling banking venture with the Bank of Scotland by taking a seat on the new board, which ... new banking operation, which will be launched in January. Sainsbury s business development ...

NEWS: NatWest plans card to challenge Goldfish

-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme ... between British Gas and HFC Bank, has secured Asda and Boots as redemption partners, while Safeway ... -branding to increase its share of the credit card market. The bank has already linked up with Tesco ...

ADVERTISING & PROMOTION: Supermarkets put cash before basic questions

, first launching competing schemes of bribery and now moving into things like banking. In my view ... things up in mine; or because anything as difficult to do well as banking may not be a good business ... that simple is hard to do, I wonder how good they ll be at banking. We shall see. Drayton Bird runs ...

NEWS: STOP PRESS

marketing. Taylor worked as deputy marketing director for general insurance on the bank s aborted direct ...

MARKETING FOCUS: Looking back on ’96

to build their strengths and move into new markets. Whether it was Sainsbury s opening a bank ... will open bank branches and kiosks within Tesco stores. Sainsbury s was forced to react by announcing it was going to create its own bank in a joint venture with the Bank of Scotland. Sport OK, so ...

MEDIA: ITV wakes up to the potential of literary dramas

for the sponsor Midland Bank. The numbers make captivating reading. Emma pulled in an audience of 11 ...

MARKETING MIX: SOAP BOX; Why youths have zero interest in banks’ messages

According to a recent article, the new wisdom is that advertising banks to young people...According to a recent article, the new wisdom is that advertising banks to young people is probably a waste of time. The crux of the argument: the main influence on their bank choice is parental ... recommendation is likely to be: Son, I ve put pounds 50 in the bank for you, so you ve already got some ...

MEDIA: Creatives get the message

media and communications director, and Banks Hoggins O Shea s decision to bring media in-house....Creative agencies are waking up to the fact that media usage in campaigns is becoming a vital part of the overall marketing message. This trend is illustrated by FCB s decision this month to appoint its first media and communications director, and Banks Hoggins O Shea s decision to bring ...

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