19 Dec 1996
| by PATRICK BARRETT
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton
& Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton
s strategy to centralise its marketing
operations.
NAG, which bought Yorkshire Bank from Midland for pounds 976.5m ...
and CDP resigned the business for Clydesdale Bank and Yorkshire
Bank earlier this year, and has pulled ...
19 Dec 1996
seen noteworthy
campaigns for BT, Banks s Beer, Emirates and the Co-op Bank.
The restructure ...
clients BT Business, Emirates, Sainsbury Savacentre, Co-op Bank,
Wolverhampton and Dudley Breweries ...
19 Dec 1996
| by JULIAN LEE
s fledgling banking
venture with the Bank of Scotland by taking a seat on the new board,
which ...
new banking operation, which will be launched in January.
Sainsbury s business development ...
19 Dec 1996
-backed multi-brand loyalty credit card.
The bank is working on a consortium card loyalty programme ...
between British Gas
and HFC Bank, has secured Asda and Boots as redemption partners, while
Safeway ...
-branding to increase its share of the
credit card market.
The bank has already linked up with Tesco ...
19 Dec 1996
| by DRAYTON BIRD
, first launching competing
schemes of bribery and now moving into things like banking. In my view ...
things up in mine; or because anything as difficult to do well as
banking may not be a good business ...
that simple is hard to do, I wonder how good they ll be at
banking. We shall see.
Drayton Bird runs ...
19 Dec 1996
marketing. Taylor worked as deputy marketing director for
general insurance on the bank s aborted direct ...
19 Dec 1996
| by JAMES CURTIS AND KAREN DEMPSEY
to build their strengths
and move into new markets.
Whether it was Sainsbury s opening a bank ...
will
open bank branches and kiosks within Tesco stores. Sainsbury s was
forced to react by announcing it was going to create its own bank in a
joint venture with the Bank of Scotland.
Sport
OK, so ...
19 Dec 1996
| by RAYMOND SNODDY
for
the sponsor Midland Bank.
The numbers make captivating reading. Emma pulled in an audience of 11 ...
12 Dec 1996
| by MARK WHELAN
According to a recent article, the new wisdom is that advertising banks
to young people...According to a recent article, the new wisdom is that advertising banks
to young people is probably a waste of time. The crux of the argument:
the main influence on their bank choice is parental ...
recommendation is likely to
be: Son, I ve put pounds 50 in the bank for you, so you ve already got
some ...
28 Nov 1996
| by ANNA GRIFFITHS
media and communications director, and Banks Hoggins O Shea s
decision to bring media in-house....Creative agencies are waking up to the fact that media usage in
campaigns is becoming a vital part of the overall marketing message.
This trend is illustrated by FCB s decision this month to appoint its
first media and communications director, and Banks Hoggins O Shea s
decision to bring ...