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Helen Edwards on Branding: From checkout to grave

in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ...

Biggest brands: Top 100 advertisers 2010

, imposed the most drastic cuts in their marketing budgets. In proportional terms, banking group Santander ... a more bullish stance on the recovery in 2010. The investment bank predicts that the ad recession ...

Mark Ritson on Branding: Death from natural causes

testified at a Senate Banking, Housing and Urban Affairs Committee hearing to ask for an additional $25bn ... . With credit sources tightening, banks are refusing to help out the ailing group. So Tata is asking for a two ...

Car manufacturers face uphill battle to shift new cars

If anyone in the automotive industry is hoping that the Bank of England's announcement of a 1.5% cut in interest rates, taking them down to 3%, is going to kick-start car sales, they will have a long wait. New cars are a particularly tough sell in the current climate. Sales have plummeted over ...

The Week in marketing: 11 November 2008

for its Abbey, Alliance Leicester and Bradford Bingley savings businesses. The bank said Abbey ...

Marketers build brand 'me' to promote their careers

for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...

Marketers should use social networking sites to talk not sell

by profiling the Facebook 'HSBC rip-off' group, which forced the bank to perform a U-turn on a particular ...

Marketing's Top 100 Direct Mail advertisers 2008

direct mail and the waste it creates. The rise of online banking, for example, has been driven in part ...

Tough times for car sales

Even if car dealers get consumers into showrooms, the precarious state of the UK banking industry is making it harder for buyers to arrange the necessary finance to buy cars, whether new or used. Some of the bigger dealer networks are introducing a raft of financial incentives to tempt consumers back ...

The week in marketing: 24 September 2008

for donations of old books to a 'Big Book Bank', supported by leaflet and online activity, including a dedicated ...

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