24 Mar 2009
| by Mark Ritson, Associate professor of marketing, Melbourne
Business School
the whole world of financial services changed.
No mention of the fact that Barclays is one of the few banks ...
the bank was 'fluent in finance'. In 2006 it was at it again, this time promoting the 'Inventive spirit'
of Barclays, with a strapline that was already being used by an
accounting firm, which promptly sued the bank ...
17 Mar 2009
Barclays has rolled out its latest marketing strategy. The campaign,
which broke last week and is the bank's first TV advertising for 18
months, is intended to position Barclays as helping its customers manage
their money better. The ads, which feature the strapline 'Take one small
step', promote Barclays ...
03 Mar 2009
's Frank,
featuring Iggy Pop. - RBS cuts sport funds Royal Bank of Scotland (RBS) is to halve its funding of British sport by
the end of 2010 as a result of the global economic crisis. The bank will
end ...
24 Feb 2009
| by Noelle McElhatton
, last year's banking crisis has hastened the decline. As financial services, once the engine propelling ...
17 Feb 2009
at HBOS, Philip Hanson, is to leave
Lloyds Banking Group at the end of April. Hanson lost out on the top ...
27 Jan 2009
is in the middle of reviewing its account, while Royal Bank of Scotland
has considerably increased its investment ...
to communicate with your
customers: one of the biggest mistakes made by the banks in the 80s ...
20 Jan 2009
| by Simon Bailey, Managing director, Brand Union
in the banking sector means that consumers are sick
of fat-cat brands focused on their own profits. Retailers ...
14 Jan 2009
with the bank who recommended it to friends.
LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part...at branches on topics such as debt management. The bank has trained around 1,000 customer service employees ...
. We are in the new world and we need to reposition ourselves - helpful banking' is the direction I ...
's 37bn Government bail-out for the UK's banking sector, taxpayers now own almost 60% of RBS. ...
09 Dec 2008
| by Staff
The bank announced last week it would retain the Halifax and Bank of Scotland brands, although it is yet to confirm plans for the full portfolio. Bank of Scotland will be the primary retail and corporate banking brand in Scotland, while Lloyds TSB and Halifax will remain active in England and Wales ...