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F1's brand challenge

. Later this year the bank will run a UK TV campaign using both Hamilton and Button to capitalise ...

Top 20 taglines financial brands may now regret

to be there. Abbey: Turning banking on its head. Dexia: Because the short term has no future ... ! Axa: Be life confident. (Can anyone be?) Barclays Bank: A big bank for a big world. (It ...

ING hires Geronimo to drect business

communications for the company's Feels Good' campaign. The Dutch based online savings bank is looking to raise ...

Government ownership has implications for banks marketing strategies

The banks bailed out by the Treasury now face calls for prudent marketing...Following the implementation of the government's historic 37bn bail-out package for the banking sector, the expenditure of high-street brands Lloyds TSB, HBOS and Royal Bank of Scotland (RBS) has come ... asked about why banks should, in effect, fund their advertising with taxpayers' money. After ...

Sector Insight: Ales and stouts

. Tetley's, Boddingtons, Caffrey's, Stones, McEwan's and Banks's have all lost out in this area. Scottish ... 2.1 106 2.2 -9.4 9 McEwan's S N 87 1.9 96 2 -9.4 10 Banks's Bitter Marston's 78 ...

Room for one more in air loyalty?

NatWest s announcement that it is to launch its own travel rewards scheme, YourPoints, heralded a bout of brinkmanship last week as the bank s spurned loyalty partner, AirMiles, immediately signed a ... to YourPoints are travel-booking website eBookers and budget airline easyJet - both brands, the bank claims ...

Raymond Snoddy on media: Cracker let down by fashion despots

lingering doubt in his mind that it really is time to stand down and stick to running banks in future. A big ...

Andrew Walmsley on digital: Entertaining web is advertiser boon

, check our bank accounts or buy stuff. Our activities were information-centric. Now, we are swapping ... and seeking celebrity news from popbitch. We are being entertained. We still do banking, shopping ...

On a retention offensive

, is the predominant trigger for consumers switching between high-street banks. An acquisition-centric strategy ... telemarketing programme. High-street banks are also devoting more attention to customer retention. Sue Hayes ... of banking products at HBOS. 'If you ask people to stay and reinforce the benefits of what they're getting ...

News Analysis: Insurers close the loop

will overtake the US in prepay insurance. 'The banking culture in the US is quite conservative, while Europe ...

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