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What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

in banking and finance, but also in logistics, pharmaceuticals and beyond. This risk-managed approach ... small group of talented and well-connected friends and colleagues from risk management, law, banking ...

Samsung chief presides over $20bn boost in brand value

28 Feb 2013 | by Matthew Chapman

.7 7.7 5 Jiang Chaoliang Agricultural Bank of China 15.9 6.0 6 Martin ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

-operative Banking Group That's not a bad thing, though. Creative agencies and brand managers should be quick ...

Nine rules of engagement in the social validation economy

06 Feb 2013 | by Nicola Kemp

can translate to sectors like banking or utilities. Helen Lawrence, strategist for BBH Labs, says ...

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

for creative workarounds. MPESA is now the biggest bank in Africa. It was born out of a consumer hack. Turning ...

HMV set to breach banking covenants after tough Christmas trading

13 Dec 2012 | by Matthew Chapman

in its banking covenants after worse than expected Christmas trading....that it was "unlikely" to meet its next banking covenant test in January 2013, but said it continued to hold "regular and constructive" discussions with its banks. In its interim financial trading statement, new chief executive ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established: 2012 Disciplines: Creative, PR and branding Agencies include: Team Bank of America, Burson ...

The new innovation agenda

07 Nov 2012 | by David Benady

offshoot brands. A prime example was Midland Bank's ground-breaking launch of First Direct in 1989, the first bank to operate only remotely, by phone and later online. Other instances include the online-only banking offshoots that followed in the late 90s, and British Airways' launch of Go, to take on budget ...

Top 10: Who are the most engaged UK marketers on LinkedIn?

27 Sep 2012

.linkedin.com/in/americocampossilva 2. Name: Nathan McGurl Title: Interim digital and social media consultant, Lloyds Banking ... .linkedin.com/in/nathanmcgurl 3. Name: Jason Perera Title: Marketing lead, Royal Bank of Scotland Connections: 338 ... with insight, trends and news. 'At the moment, for example, I m working on an interactive video for the bank ...

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