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Marketing Guru on... marketing jobs overseas

18 Jan 2012

literacy rates, a common language and a GDP its central bank expects to grow by 6.3% this year. Its 260m ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

. ADVERTISERS HELP CLOSE THE NEWS OF THE WORLD This was the year when journalism replaced banking ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

personal details on a bank's community site. Clearly, the banks have other ideas. This month, both Royal Bank of Scotland group and HSBC took the first steps toward creating their 'own Facebook'. HSBC has ... in the social space. Banking pioneer The big question, however, is whether consumers really feel the need ...

FA seeks sponsors for English National Football Centre

09 Nov 2011 | by John Reynolds

or five' tier-two sponsors, including a finance/banking partner, technology partner and health ...

Corporate hospitality feels the pinch

23 Sep 2011 | by Mary Howlett

purse strings. Last year, for example, an investment bank reportedly booked its Christmas party venue ... in the banking community are still very wary of the public's perception of spending and what may be seen as a ...

Virgin Media's Nigel Gilbert on the brand's creative challenge

08 Sep 2011 | by Alex Brownsell

office at Lloyds Banking Group than a canvas featuring Sir Richard Branson's face superimposed upon ... of Lloyds TSB in the City of London. The bank's acclaimed 'For the journey' campaign was in its infancy ... as chief marketing officer of the merged bank before leaving the business, a sequence of events he clearly ...

Sovereign debt crisis lowers global brand values, report claims

31 Aug 2011 | by Alex Brownsell

such as exposure to sovereign debt. HSBC has become the most-valuable banking brand in the updated list, with Bank of America experiencing a brand value fall of $5.3bn ( 3.3bn). The financial services sector ... South Korea 26,578 13 9 Wells Fargo US 25,451 14 6 Bank ...

LG partners with London Fashion Week

25 Aug 2011 | by Oliver Luft

as the "expert in garment care". LG joins Coutts bank, the London Evening Standard, Toni Guy, The May Fair ...

Helen Edwards on Branding: Finding the right words

13 Jul 2011 | by Helen Edwards

bare-bones tone-of-voice definition, get them to create a bank of 'verbal assets' for the brand ... that implies, the quirky bank brought the power of brand language to the call centre. Callers feel ...

Post Office launches mobile app

07 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

the UK, with 170 products and services offered to its customers, including travel insurance and banking ...

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