Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...
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Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum
28 Feb 2013
-operative Banking Group That's not a bad thing, though. Creative agencies and brand managers should be quick ...
Mind the Innovation Gap
22 Feb 2012 | by Nicola Clark
. Compare this growth with figures from the Bank of England, which last week revealed that net lending by banks to cash-strapped businesses collapsed by nearly 10bn last year. Liberal Democrat peer Lord ...
Helen Edwards on Branding: Finding the right words
13 Jul 2011 | by Helen Edwards
bare-bones tone-of-voice definition, get them to create a bank of 'verbal assets' for the brand ... that implies, the quirky bank brought the power of brand language to the call centre. Callers feel ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
? In the age of banking fragility, and growing concern over hackers, would you invent a quirky internet bank ...
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
and safeguarding all bank, credit or debit card details. - In February this year, DPD became the first courier ...
Andrew Walmsley on digital: the reverse loyalty bonus
25 Feb 2009
of the big banks. As part of it we held a workshop, where senior marketing folk debated loyalty...misreading of consumers. Put crudely, the banks' customers thought they were terrible. But they thought ... in moving, and they did it only if their bank did something so incompetent or unfair that they felt ...
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