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Do you know your CEO? The eight essential leadership skills

, CEO, Tesco Bank 'With 90-day analysts there is no room to really take business risk ... .' Benny Higgins, CEO, Tesco Bank Executive pay continues to grab the headlines, knocking consumer ...

Taxing issues for marketing as brand trust is called into question

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Private Equity: Asset strippers or brand builders?

a purchase, they often borrow the remaining sums from banks and other institutions. They repay ...

Power 100: 100 to 50

-out bank, Page is faced with one of the toughest jobs in marketing in rebuilding its reputation. In April ... released by the bank showed that it admitted making a mistake to eight out of 10 customers who complained about a banking problem. At the time, Page pledged to address consumer concerns, but in March ...

Don't make a promise you can't keep

promise, introduced in 2001, to peg its variable-rate mortgages to the Bank of England rate, for borrowers ... the government that banks and building societies were not doing enough to support consumers. Nationwide has now ...

Their brand is their bond

that Hotel Chocolat did not seek the funds it wants from the banks, but admits it could still pursue ...

Marketing's Power 100

Banking Group The new chief marketing officer at Lloyds Banking Group (LBG) is well ... influence to a wider Santander UK remit, following the bank's takeover of Bradford Bingley and Alliance ... challenge has been internal, in aligning the marketing cultures of the three banks into one cohesive unit ...

Biggest brands: BrandZ top 100 global brands

problems with its vehicles' reliability. The emergence of India: ICICI Bank The burgeoning importance ... have entered the top 100. ICICI, which came 45th, has pioneered retail banking in India. With 24m customers, it is the nation's biggest bank in terms of market capitalisation, and is set to grow further ...

Winners of the Marketing Design Awards 2009

Ritchie for Premier Foods Customer communications: Pauffley for Deutsche Bank Brand experience: Jack ...

 

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