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Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

the virtues of Barclays as the trusted bank with which to 'take one small step' would have only risked ... -year-old banking brand will be critical to ensure it can rid itself at least in the long term ... always be to re-enter in a confident yet understated way.' Barclays can rely on banking inertia ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

are relaxed about creating irritating ads. The Halifax 'Choir' ads featuring the bank's staff singing songs ...

Adwatch (Sept 14) - Top 20 recall: Lucozade

14 Sep 2011 | by Nigel Roberts, Creative director, Leagas Delaney

/Mindshare 27 10= (10=) Tesco Bank The Red Brick Road/Initiative 24 10 ...

Beer and football: A game of four brands

01 Jul 2011 | by John Reynolds & Gemma Charles

is not a new phenomenon: banks have traditionally aligned themselves with golf, while insurance firms found ...

Strange bedfellows

08 Jun 2010 | by Kim Benjamin

Electronic Banking Edition. It was an odd partnership as the heritage of Monopoly is about paper money ...

Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some ...

Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

for the government's bank bail-out made the economy the defining theme of the year. In January 2009, Britain ... in nearly 30 years. Banking emerged as the nation's most loathed profession. Marketers were operating ...

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

08 Dec 2009 | by Alan Mitchell

interested in their own convenience and profits than they are in their customers'. Banks and big brands (such ... of equilibrium One possible explanation is that many of the industries surveyed (banking, utilities, mobile ... consumers. Take banking charges. If any individual bank slashed its fees, the amount of money it would ...

Marketing departments require ad agencies to put contingency plans in place for swine flu

22 Sep 2009 | by Alex Brownsell

spokeswoman for Lloyds Banking Group confirmed that it is also taking steps to ensure its agencies are pre ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

and insurance categories. Despite the catastrophic downturn in the economy, most investment banks have ... % 5 Bank of America 4% 68% 27% 6 AIG 8% 68% 25% 7 STA Travel 17% 68 ...

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