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British & Irish Lions legends feature in HSBC ad

10 May 2013 | by Jeremy Lee

cabin boy in a sense balancing the future focus of the bank with the strong Lions culture." Andrea ...

Sir Keith Mills' umbrella sports marketing body faces axe

08 May 2013 | by John Reynolds

multimillion-pound sponsorship deal with Deutsche Bank. Deutsche Bank will help develop education programmes ...

Go Outdoors TV ad marks bank holiday weekend

03 May 2013 | by Chloe Smith

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging...and camping equipment, which runs throughout the bank holiday weekend. Russel Bennet, head of marketing ... ." The 30-second ad will run across all major channels over the bank holiday weekend. ...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

25 Apr 2013 | by Nicola Kemp

Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has...were from banking. She said: "We supplemented the team with the very best consultants and contractors ... activity. Hancock said: "Not all brands can be a Red Bull. But if you are a bank you can still say' I can ...

Why brands should embrace honesty

13 Mar 2013 | by Nicola Kemp

failure of many senior executives in the UK banking industry to admit fault or acknowledge their brands ...

Santander set to unite Ennis, McIlroy and Button in major campaign

26 Feb 2013 | by Alex Brownsell

and Formula One driver Button. The Spanish bank has launched an above-the-line campaign featuring the trio ... , prior to its rebrand to Santander, in 2007. Button has been used by the bank in its marketing material ...

Barclays set to replace Lloyds as British Olympic sponsor

26 Feb 2013 | by John Reynolds

The bank is set to announce details of an estimated 4m sponsorship deal next month, which will give Barclays marketing rights to Team GB until and during the summer Games in Rio de Janeiro in 2016. In 2007, Lloyds TSB became the first backer of London 2012 with a high-profile, 80m agreement, after ...

Jessica Ennis to become face of Santander

22 Feb 2013 | by Ben Bold

, who won a gold in the London 2012 Olympic Games heptathlon, added: "Santander is a traditional bank ...

Why brands must tackle the blurring boundaries between work and life

30 Jan 2013 | by Nicola Kemp

the contrary. It's caused work to spill over its banks, flooding more hours of the day and more days ...

Man Utd to vie with Spanish clubs for richest club honour

24 Jan 2013 | by John Reynolds

week it signed up soft drinks manufacturer Wahaha and China Construction Bank as new commercial ...

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