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#aoty12: Sponsorship Agency of the Year - Best of the Rest

11 Dec 2012 | by John Reynolds

on the banking brand was complemented by activity for another Olympic sponsor, Visa. This weaved the payment ...

Champions of Design: Gitanes

04 Dec 2012 | by Staff

. The design is a statement that says one likes life unfiltered, jazz-scored and a little bit Left Bank ...

Champions of Design: Kikkoman

21 Nov 2012 | by Staff

More than 300 years ago, a maternal ancestor of Yuzaburo Mogi, the current chairman and chief executive of Kikkoman, began to learn the art of making Japanese soy sauce in the city of Noda. The city was ideally situated on the banks of the Edo river, which made transportation, as well as access ...

Champions of Design: Lyle's Golden Syrup

07 Nov 2012 | by Staff

In 1881, Abram Lyle, a successful Scottish businessman, set about constructing a sugar refinery on the banks of the River Thames. His three sons assisted him, and when the project was completed, it was named ... on the banks of the River Thames. 1883: A golden syrup was produced from the sugar-refining process. Lyle ...

What does HSBC's agency review mean for its marketing strategy?

23 Oct 2012 | by Alex Brownsell

The bank has arguably the most recognisable marketing in the entire sector. The move away from its long-held positioning as "the world s local bank", motivated by a 2bn cost-cutting drive across ... of this, one would imagine, could be blamed on the bank s marketing. Unlike UK rival RBS, it has not been ...

Are agency mergers ever good news for client brands?

12 Jul 2012 | by Suzy Bashford

The 60m purchase of Adam Eve by Omnicom, WPP's reported 350m acquisition of AKQA and the sale of the controlling stake in Bartle Bogle Hegarty to Publicis Groupe have made some people and their bank managers very happy. However, whether the clients are also sharing in the delights of the deal is another matter ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

for decades. In this respect, designers warn brands banking on Britishness that the approach needs ...

 

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