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for decades. In this respect, designers warn brands banking on Britishness that the approach needs ...
It made for uncomfortable listening: last week a room full of advertisers and agencies was confronted with unpalatable, but seemingly perennial, truths about pitching. The occasion was the ISBA annual conference, at which Barclays marketing communications director for UK retail banking, Sara ...
at Goldfish Bank. 'If you've run integrated activity, it is virtually unthinkable that you'd take a highly ...
of a company chairman. Yet as the economy crumbled a year ago, many brands, such as Royal Bank ... have continued to attract sponsors, with AON and Standard Chartered Bank's record-breaking sponsorships ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...
