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Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

for decades. In this respect, designers warn brands banking on Britishness that the approach needs ...

Sponsorship Leagues 2011

10 Oct 2011 | by Kim Benjamin

, which everyone else will inevitably follow - as with golf and the major banks, for example. 'Sky ...

Market research leagues 2011

20 Sep 2011 | by Kim Benjamin

. Managing director Roger Banks. 58% quantitative, 22% qualitative, 20% other. www.incite.ws Brainjuicer ...

Virgin Media's Nigel Gilbert on the brand's creative challenge

08 Sep 2011 | by Alex Brownsell

office at Lloyds Banking Group than a canvas featuring Sir Richard Branson's face superimposed upon ... of Lloyds TSB in the City of London. The bank's acclaimed 'For the journey' campaign was in its infancy ... as chief marketing officer of the merged bank before leaving the business, a sequence of events he clearly ...

Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?

14 Apr 2011

YES Tricia Weener, Head of marketing, Europe, Commercial Banking, HSBC 'Traditional' creative agencies don't have a monopoly on good ideas nor should they take 'lead' status just because that is the way it has always been. Any agency with an understanding of the business or brand in question ...

Direct marketing and sales promotion leagues 2011

30 Mar 2011 | by Kim Benjamin

Lloyds Banking Group, Royal British Legion, Scottish Government CHI Partners Founded 2001 ... disclosed. Clients include Royal Bank of Scotland, Carphone Warehouse, Lexus OgilvyAction Founded 2006 ... . Subsidiary Groupe Aeroplan. DM 86%, SP 2%, other 12%. Clients include Royal Bank of Scotland, Hyundai, Coca ...

Is there always fair play on the pitch?

23 Mar 2011 | by Rachel Barnes

It made for uncomfortable listening: last week a room full of advertisers and agencies was confronted with unpalatable, but seemingly perennial, truths about pitching. The occasion was the ISBA annual conference, at which Barclays marketing communications director for UK retail banking, Sara ...

Sponsorship Agency of the Year: MEC Access

10 Dec 2010 | by John Reynolds

, Lloyds Bank, Odeon Cinemas and Transport for London, while it created branded content programmes for Spar ... sponsorship agency for the banking group, this year launched RBS RugbyForce - a nationwide community volunteer ...

Brands aim for perfect pitch

01 Dec 2010 | by Rachel Barnes

/chair of the roundtable; Simon Tilden Diageo; Andy Bolden GlaxoSmithKline; Mark Given Heineken; Joe Clift Lloyds Banking ...

First Direct launches spoof viral films

18 Oct 2010 | by Ben Bold

The six films have been made to highlight First Direct's high level of personal service, as an analogy of how its banking services differ from those of other, more automated banks. Created by Mindshare, the videos are hosted on the HSBC-owned bank's dedicated YouTube channel . The film shows how ...

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