Is it the right time for Santander to ditch its heritage brands?
02 Jun 2009
While other companies are trying to tempt consumers with nostalgia, the Spanish bank has said...consumers how they feel about the banking sector right now - disillusioned, worried or even angry might ... ), but a banking brand they can trust with their future. They want a bank that is financially secure ... , in fact, from the reassurance that a customer derives from knowing they're banking with a big global ...

