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Opinion: The Marketing Society Forum - Is the concept of brands having a lead creative agency outdated?

YES Tricia Weener, Head of marketing, Europe, Commercial Banking, HSBC 'Traditional' creative agencies don't have a monopoly on good ideas nor should they take 'lead' status just because that is the way it has always been. Any agency with an understanding of the business or brand in question ...

Is it the right time for Santander to ditch its heritage brands?

While other companies are trying to tempt consumers with nostalgia, the Spanish bank has said...consumers how they feel about the banking sector right now - disillusioned, worried or even angry might ... ), but a banking brand they can trust with their future. They want a bank that is financially secure ... , in fact, from the reassurance that a customer derives from knowing they're banking with a big global ...

 

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