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Freeze drives shoppers online

. The company this week said it would be likely to break its banking covenants in the New Year. "This ...

First Direct launches spoof viral films

The six films have been made to highlight First Direct's high level of personal service, as an analogy of how its banking services differ from those of other, more automated banks. Created by Mindshare, the videos are hosted on the HSBC-owned bank's dedicated YouTube channel . The film shows how ...

First Direct deepens online engagement

The HSBC-owned telephone and online bank launched its online forum, Talking Point. a year ago, but this will be the first time the brand will be publicly "speaking" to customers who use it. It is also allowing customers to comment on articles in its newsroom. As part of its drive for openness through social media, First Direct ...

NatWest eyes digital banking growth

Royal Bank of Scotland (RBS) Group is plotting a fresh digital strategy for NatWest, as it looks...The majority state-owned bank's procurement division has contacted several agencies with a view to working on NatWest's digital marketing. It wants agency help to gain more customers online. Glue Isobar ... competition report. This increases the potential for the use of differing strategies across its retail banking ...

The power of the crowd

better deal on their investment than they would via traditional banking products, as do borrowers ...

HSBC strategy rethink looms as Britton exits

the bank's long-term brand strategy in doubt....and businesses according to their level of wealth. HSBC Private Bank and HSBC Premier, aimed at wealthy ...

Barclays targets young via virtual reality game

their status by using money sensibly. The only time they see the Barclays brand is in a virtual bank. The game ... in the year. Sara Bennison, Barclays marketing communications director for UK retail banking, has overseen the project. The bank previously engaged with young people through its UK community investment CSR ...

MEDIA 360: Tesco's Higginson hints at mobile payments plan

by the man heading its banking, telecoms and internet retail offering at today's Media 360 conference....Mobile payments will be increasingly taken up by consumers, delegates were told by Andrew Higginson, chief executive of retailing services at Tesco, which includes Tesco Mobile, Tesco Bank and Tesco.com. He added: "If you're looking for a business which owns its own phone network, own retail bank and own ...

Alan Mitchell: Reinventing marketing: Privacy conundrum is not the sole preserve of Facebook

is not the same as announcing your banking details to the world. Privacy isn't just about embarrassing revelations ...

Dr Pepper rolls out Facebook status takeover for teens

are then chosen at random from a bank of options from Lost my special blankie. How will I go sleepies?' and what ...

 

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