Search results for "Banks

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Revolution: Search Special Report - Battle of the brands

06 Sep 2012 | by Kim Benjamin

The reputation of banks remains poor, so how are financial services brands approaching customer...With financial institutions still very much in the news following the banking crisis ... strategy. She adds that the agency has recently seen a shift in tone following the banking crisis ... measurable incremental benefit over the base natural search volumes.' He adds that the bank has had some ...

Revolution: Search Special Report - Smarter, more relevant

06 Sep 2012 | by Stuart Derrick

Gunn, digital marketing manager, Lloyds Bank Wholesale Banking Markets WHAT'S NEW IN SEARCH ...

Barclays press ads apologise for Libor scandal

16 Jul 2012 | by Alex Brownsell

Crisis-hit Barclays has returned to advertising with a campaign apologising for the inter-bank...The bank, which was fined 290m for trying to fix inter-bank lending rate Libor, last week pulled ... was "truly sorry" for those who had been "let down" by the bank's actions. Agius, who is also to step down ... pages, and sent out to customers by mail. It will also be available for consumers to pick up in bank ...

The Social Monitor: Banking on a closer connection

11 Jul 2012

Banks have been slower to embrace social media than other sectors, but the recent problems...Recent events in the banking sector have demonstrated the difficulties brands face when ... , @BBCWorld , and @SkyNewsBreak . Despite the bank acting quickly, with chief executive Bob Diamond announcing he would forgo his bonus, Twitter was soon awash with negative comment about the bank. Diamond has ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank ... the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future ... pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

, as well as by partner retailers and banks. The first partner brands for PayPass include American Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...

FindaProperty and Halifax launch home finder app

08 May 2012 | by Matthew Chapman

to download from today (8 May) on iPhone and Android phones. Ashley Machin, Halifax digital banking ... regardless of where they bank. It is entirely focused around this notion that we should get much better ... are very keen that Halifax continues on its path of being the major challenger bank in the UK. "We want ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Barclays uses 'angry boy' viral to push Pingit app

13 Apr 2012 | by Alex Brownsell

The free app, which is now available to all UK bank and building society customers, has been ... executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution in banking but this is just the beginning. "We are listening to customer feedback and monitoring ...

Barclays Pingit app attracts 120,000 downloads in five days

22 Feb 2012 | by Sarah Shearman

The high-street bank launched the mobile app, which allows Barclays customers to transfer money ... . While Barclays is claiming a first with the technology, rival banks have had a lead on Barclay s in the mobile banking space. Lloyds Banking Group has claimed to have received 2 million app downloads for its ...

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