Revolution: Search Special Report - Smarter, more relevant
06 Sep 2012 | by Stuart Derrick
Gunn, digital marketing manager, Lloyds Bank Wholesale Banking Markets WHAT'S NEW IN SEARCH ...
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Revolution: Search Special Report - Battle of the brands
06 Sep 2012 | by Kim Benjamin
The reputation of banks remains poor, so how are financial services brands approaching customer...With financial institutions still very much in the news following the banking crisis ... strategy. She adds that the agency has recently seen a shift in tone following the banking crisis ... measurable incremental benefit over the base natural search volumes.' He adds that the bank has had some ...
Bank of England forces Paddy Power to pull Queen ad
18 Jul 2012 | by Sarah Shearman
, after the Bank of England rapped the bookie for breaking the law....on football matches. A Bank of England spokeswoman confirmed to Marketing that it has asked Paddy Power ... it is a criminal offence for any person, without the prior consent in writing of the Bank of England, to reproduce on any substance whatsoever, and whether or not on the correct scale, any Bank of England banknote ...
Barclays press ads apologise for Libor scandal
16 Jul 2012 | by Alex Brownsell
Crisis-hit Barclays has returned to advertising with a campaign apologising for the inter-bank...The bank, which was fined 290m for trying to fix inter-bank lending rate Libor, last week pulled ... was "truly sorry" for those who had been "let down" by the bank's actions. Agius, who is also to step down ... pages, and sent out to customers by mail. It will also be available for consumers to pick up in bank ...
The Social Monitor: Banking on a closer connection
11 Jul 2012
Banks have been slower to embrace social media than other sectors, but the recent problems...Recent events in the banking sector have demonstrated the difficulties brands face when ... , @BBCWorld , and @SkyNewsBreak . Despite the bank acting quickly, with chief executive Bob Diamond announcing he would forgo his bonus, Twitter was soon awash with negative comment about the bank. Diamond has ...
Sainsbury's buys HMV's stake in e-book retailer
12 Jun 2012 | by Matthew Chapman
of social media is a clear differentiator." GP Bullhound, the technology investment bank, acted as the sole ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank ... the decision to drop HSBC's long-running 'World's Local Bank' positioning, and its current 'In the Future ... pens like Will Smith in 'Men In Black' where we can take 'World's Local Bank' out of your mind. That ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
, as well as by partner retailers and banks. The first partner brands for PayPass include American Airlines and Barnes Noble, while in the UK, PayPass services will be rolled out by Metro Bank. ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
to download from today (8 May) on iPhone and Android phones. Ashley Machin, Halifax digital banking ... regardless of where they bank. It is entirely focused around this notion that we should get much better ... are very keen that Halifax continues on its path of being the major challenger bank in the UK. "We want ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...
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