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The Social Monitor: Banking on a closer connection
11 Jul 2012
Banks have been slower to embrace social media than other sectors, but the recent problems...Recent events in the banking sector have demonstrated the difficulties brands face when ... , @BBCWorld , and @SkyNewsBreak . Despite the bank acting quickly, with chief executive Bob Diamond announcing he would forgo his bonus, Twitter was soon awash with negative comment about the bank. Diamond has ...
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