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The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

29 Jun 2012 | by Stuart Derrick

Olympic marketing group sponsorship, Lloyds Banking Group: It stemmed from our 'For the Journey ... marketing group sponsorship, Lloyds Banking Group Hancock was previously chief executive of sports sponsorship consultancy RedMandarin, and joined Lloyds Banking Group in 2007 to help it capitalise on its 80m ...

BlackBerry to make 5,000 job cuts and delays phone launch

29 Jun 2012 | by Matthew Chapman

banks JPMorgan Chase and RBC Capital Markets to lead its strategic review. The company is even ...

Sector Insight: deposit and savings accounts

26 Jun 2012 | by Jane Bainbridge

Saving may be difficult, but deposit accounts are a key sector for bank brands...,000 dormant bank and building society accounts in the UK. Online . Traditionally savings accounts were ... , Halifax, Bank of Scotland, Cheltenham Gloucester and Birmingham Midshires brands. Keith Moor ... brands among other things. He has also worked overseas in Asia Pacific and Australia for St George Bank ...

Naked Juice smoothies unveils major sampling drive

25 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The digital and experiential campaign launches today (25 June) and will run for four weeks under the strapline, "Grab some good stuff". It targets 24-to 35-year-old Londoners through sampling activity in high-footfall areas including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations ...

Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy

21 Jun 2012 | by Matt Chapman

, National Australia Bank (1989-2004) Contract consultant, Performance Integrity (2004-05) Various ...

Helen Edwards: Too many marketers ignore their primary task

20 Jun 2012 | by Helen Edwards, PPA Business columnist of the year

implications. 'If we are going to meet our promise as a feel-good bank, we need to invest another 55m ...

Lloyds TSB celebrates Olympic sponsorship with 'centrepiece' ad

19 Jun 2012 | by Matthew Chapman

The campaign will focus on the initiatives the bank has run as part of its sponsorship, including ... this year s Games, as the official banking and insurance partner, in a deal reported to be worth 80m ... soundtrack sung by Elena Kats-Chernin. The brand, now owned by Lloyds Banking Group, later signed up ...

M&S Bank will struggle to 'dent' high street leaders, claim experts

13 Jun 2012 | by Alex Brownsell

Banking experts have questioned the ability of Marks & Spencer to make a major impact...The retailer, which first rolled out M S Money in 1985, has long offered non-banking products such as credit cards and mortgages. Since 2004 it has operated in partnership with banking giant HSBC. Last ... it aims to create a "relaxed, modern banking environment" for customers, with "personal touches" such as M ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: B2B marketing

13 Jun 2012

Commercial Banking In the midst of a global recession HSBC had to differentiate itself from worldwide and regional competitors. The banking giant also had to deliver consistency, efficiency and impact across 19 European markets. HSBC's pan-European, multi-channel Trade Connections campaign centred on the bank ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Content marketing

13 Jun 2012

, it was just so rich with data.' ALSO SHORTLISTED FOR CONTENT MARKETING HSBC banking and premier ...

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