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Brands and content: what's the story?

31 Jan 2012 | by Mark Lonergan, August Media

Renault UK, Deutsche Bank, News International, Artichoke and the World Wildlife Fund. Together ... . August Media's clients include Deutsche Bank, IKEA, Kinleigh Folkard Hayward, News International ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ...

The great brand engagement myth

30 Jan 2012 | by Alan Mitchell

for different jobs, he argues. Most of these - from using deodorant to bank accounts - don't require ever ...

Tesco boosts Clubcard with Virgin Atlantic partnership

26 Jan 2012 | by Matthew Chapman

, infant formulae milk, Esso fuel, in-store concessions and some Tesco bank products. Points can ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

20 Jan 2012 | by John Reynolds

, will not be 'frightened by the Olympics'; Morgan insists that the bank will refrain from tinkering with its marketing ...

Brand Builder: Virgin Money

19 Jan 2012 | by Alex Brownsell

In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking....in welcome of a new bank? Of course, Virgin founder Sir Richard Branson could not resist a PR-heavy launch ... out a five-point plan outlining how the bank will be 'different', including pledges to 'put customer ... , Branson claims his 'quest' is to build a 'better kind of bank'. Yet he recently endured his first taste ...

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

Marketing Guru on... marketing jobs overseas

18 Jan 2012

literacy rates, a common language and a GDP its central bank expects to grow by 6.3% this year. Its 260m ...

Thomas Cook promises 'differentiated' product

17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

an extra 100m from its banks . Ailles said: "Customers are not interested in our debt-equity ratio ...

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