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Marketing 'to blame' for lack of trust in banks

29 Nov 2012 | by Alex Brownsell

Senior banking executives have argued that marketing is to blame for the breakdown of consumer...provider Monitise, discussed the deteriorating relationship between banks and their customers. David ... with banks", and instead claimed, "like is the problem word". He said the slow adoption of technology ... banks and consumers "better off", in particular regarding charges for current accounts. She said: "We ...

Marketing Society president delivers ethics call

28 Nov 2012 | by Alex Brownsell

such as banks being fined heavily over the misselling of payment protection insurance (PPI). She also called ...

Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'

21 Nov 2012 | by Alex Brownsell

, drive sales and educate people that you can have aspects of your finance from brands that aren't banks ...

Wonga: sassy tech brand or legal loan shark exploiting the poor?

21 Nov 2012 | by Noelle McElhatton

businesses. If British high-street banks aren't lending, and there isn't much choice in near-prime credit ... - internet-based community banks, or better education on general financial management - don't have Wonga's ad ...

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

volunteered to comply, including Lloyds Banking Group, Google, British Gas and Visa. However, sectors ...

Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum

15 Nov 2012

banking system during the summer brilliantly, with regular long-form emails and print ads to explain ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established: 2012 Disciplines: Creative, PR and branding Agencies include: Team Bank of America, Burson ...

East Coast trains poaches First Direct's Cowen for top marketing role

29 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

. The internet-based banking brand said Lisa Wood, its head of marketing, would oversee Cowen's duties while a ... . In September last year, First Direct's former head of marketing Mark Mullen returned to the bank to become its ...

What does HSBC's agency review mean for its marketing strategy?

23 Oct 2012 | by Alex Brownsell

The bank has arguably the most recognisable marketing in the entire sector. The move away from its long-held positioning as "the world s local bank", motivated by a 2bn cost-cutting drive across ... of this, one would imagine, could be blamed on the bank s marketing. Unlike UK rival RBS, it has not been ...

Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands

03 Oct 2012 | by Magnus Fitchett, planning director, SapientNitro

a typical bank ad if it tried - and that's a good thing. Banks are hardly consumers' best friends ...

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