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Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands

03 Oct 2012 | by Magnus Fitchett, planning director, SapientNitro

a typical bank ad if it tried - and that's a good thing. Banks are hardly consumers' best friends ...

Champions of Design: Howies

03 Oct 2012 | by Staff

and the environment. 2005: Howies began using ethical bank Triodos. 2008 : Howies was named sixth ...

Top 10: Who are the most engaged UK marketers on LinkedIn?

27 Sep 2012

.linkedin.com/in/americocampossilva 2. Name: Nathan McGurl Title: Interim digital and social media consultant, Lloyds Banking ... .linkedin.com/in/nathanmcgurl 3. Name: Jason Perera Title: Marketing lead, Royal Bank of Scotland Connections: 338 ... with insight, trends and news. 'At the moment, for example, I m working on an interactive video for the bank ...

Why consumers can bank on brand equity

27 Sep 2012 | by Tracey Follows

target of 50m in less than two weeks. Tesco Bank launched a 5% bond in May and received 200m ... once we focused on turning banks into trusted brands, should we now begin treating brands as our trusted banks? THE UPSHOT Customer-owner investment models Participation ...

M&S launches current accounts with 'new fashioned banking' push

26 Sep 2012 | by Matthew Chapman

that introduces the strapline, "new fashioned banking"..... Each M S Bank branch will feature a pager service, so customers can shop or visit the M S caf while ... insurance, or 20 for a premium account with insurance, which will include internet banking and a 24/7 call centre. M S Bank account holders are entitled to more than 500-worth of annual benefits, including ...

Helen Edwards: 'Know your brand' is a neat winning formula

26 Sep 2012 | by Helen Edwards

'caring 90s', but now catapulted into the zeitgeist, ever since the banks did their bit. If only you ...

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

HSBC to sponsor Vevo's new artist series

24 Sep 2012 | by Maisie McCabe

's profile have been superb. "As a bank that places great value in supporting young entrepreneurs ...

Santander campaign focuses on 'everyday value'

21 Sep 2012 | by Alex Brownsell

Santander, the Spanish-owned high street bank, has rolled out a new campaign promoting the "value...centre is then shown to hit the 1m mark, the total amount the town s population could save by banking with Santander. As a result of reaching 1m, the bank donated 25,000 to a local charity Subsequent executions ... two-year plan to bring the brand closer to "real people" and re-establish trust following the banking ...

Michael Parkinson backs DoH dementia drive

21 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

's Society, with fresh support from Sir Michael Parkinson, Fiona Phillips and Gordon Banks....by visiting their GP. A new film on www.nhs.uk/dementia features Parkinson, Phillips and Banks talking ...

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