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Winners and losers: Marketing's Digital Agency Leagues 2012

31 Oct 2012 | by Kim Benjamin

is blurring specialisms. Anil Pillai, UK chief executive at LBi, which works with Lloyds Banking Group, Virgin ... , ex-head of brand and communications at online bank First Direct and now East Coast Mainline head ... % affiliate, 4% eCRM, 3% media, 2% email, 2% mobile. Clients include BT, Lloyds Banking Group, Virgin ...

John Lewis ads scoop IPA Effectiveness Grand Prix

30 Oct 2012 | by Alex Brownsell

Ta Chong Bank by Ogilvy Mather Taipei Velvet by Fallon London Virgin Trains by Elvis ...

East Coast trains poaches First Direct's Cowen for top marketing role

29 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

. The internet-based banking brand said Lisa Wood, its head of marketing, would oversee Cowen's duties while a ... . In September last year, First Direct's former head of marketing Mark Mullen returned to the bank to become its ...

What does HSBC's agency review mean for its marketing strategy?

23 Oct 2012 | by Alex Brownsell

The bank has arguably the most recognisable marketing in the entire sector. The move away from its long-held positioning as "the world s local bank", motivated by a 2bn cost-cutting drive across ... of this, one would imagine, could be blamed on the bank s marketing. Unlike UK rival RBS, it has not been ...

Wickes: DIY chain's campaign helps make it the choice of men wishing to feign competence.

16 Oct 2012 | by Charles Vallance, chairman, VCCP

/ Arena Media 26 16= ( ) Tesco Bank WDMP/Initiative 25 16 ...

Five marketing takeouts from the Conservative Party conference

11 Oct 2012 | by Gemma Charles

of banking scandals. This was a message ringing out from a number of fringes and the main floor ... restore consumer faith in banking, the membership organisation funded by the major UK banks has committed ...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy

11 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

. Furthermore, Simon French, travel and leisure analyst at stockbroker and investment banking firm Panmure ...

The third age of branding: actions speak louder than words

11 Oct 2012 | by Jane Asscher

Umpteen interviews and opinion pieces have dwelt on the decline of citizen and customer trust in old-style institutions such as the government, media and banks. Meanwhile, there has been a rise ... experience, practically and in terms of self-image. The same applies to the government, media and banks: we ...

Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all

09 Oct 2012 | by Gary Robinson, executive creative director, Inferno

Skip to table Like, really grates. Of course, it wasn't always this way, but I've seen the ads a lot, especially over a bank holiday weekend, and it's become a grower - in the wrong way. I'm not alone, either. I mentioned to Owen and Al, my fellow creative partners, that I was going to write about ...

Lloyds London 2012 marketer to oversee marketing of Olympic Park

03 Oct 2012 | by John Reynolds

Sarah Bentley, Lloyds Banking group's London 2012 marketer, has been appointed to the top role

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