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ITV set for first rebrand in seven years in January

16 Nov 2012 | by Maisie McCabe

The new logo and identities were presented for the first time last night to advertisers and agencies at ITV s headquarters on the South Bank in central London. ITV plans to switch its five broadcast channels and on-demand service ITV Player to the new logos and identities on a single (to ...

HSBC to sponsor Vevo's new artist series

24 Sep 2012 | by Maisie McCabe

's profile have been superb. "As a bank that places great value in supporting young entrepreneurs ...

First Direct to feature in first Guardian 'bookmark' ad format

14 Sep 2012 | by Alex Brownsell

The 1.4m ad campaign (see below), by agency Story, follows a call by the HSBC-owned bank for customers to send in their 'Picture of Happiness' a photograph showing them at their happiest via ... . "Banking with First Direct gives customers more time to do what makes them happy and the 'Picture ...

HSBC adopts content approach with ad-funded business series

30 Aug 2012 | by Alex Brownsell

the decision to drop its long-standing strapline, 'The World s Local Bank' last year, HSBC has been moving ...

Google tracks uplift in digital campaigns around the Olympics

15 Aug 2012 | by Sarah Shearman

TSB Bank, which was the presenting partner of the Olympic Torch relay, and ran an AdWords campaign ...

PG Tips adds logo to C4 quiz show mug

02 Aug 2012 | by Ed Owen

the effectiveness of the placement, and look forward to adding this to our growing bank of PP examples." ...

Naked Juice smoothies unveils major sampling drive

25 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The digital and experiential campaign launches today (25 June) and will run for four weeks under the strapline, "Grab some good stuff". It targets 24-to 35-year-old Londoners through sampling activity in high-footfall areas including Bank, Canary Wharf, Green Park and Liverpool Street Tube stations ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

River wins brief to publish Co-op event magazine

01 May 2012 | by Nick Batten

, including food, farms, electrical, pharmacy, banking, legal services and funeral care, to provide ...

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