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Dove's viral shows that we can be our own harshest critics

of the pictures look like they have just committed a bank robbery). Looking at the ad's performance so far ...

Do you know your CEO? The eight essential leadership skills

, CEO, Tesco Bank 'With 90-day analysts there is no room to really take business risk ... .' Benny Higgins, CEO, Tesco Bank Executive pay continues to grab the headlines, knocking consumer ...

Kao UK's Giles Gordon on reaching today's beauty consumers

,' explains Gordon. PERSONAL FILE Lives: South Bank, London. Hobbies: 'I'm one of those ...

Taxing issues for marketing as brand trust is called into question

enemies it makes along the way. Companies that weather these crises best have usually built up a bank ... corporation can be isolated from a brand.' Bank of goodwill Marketing has a clear role in the long ...

Five take outs from the CIM marketer salary survey 2012

promising a reduction in headcounts. If brands bank on retaining marketers based on the privilege ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

) Highly Commended - HSBC Commercial Banking MARKETING LEADERSHIP Winner Symantec ...

Apple cements most valuable brand status as UK's giants slide

excel have also had their own difficulties. We ve got a lot of top brands in banking and that is a very ... Bank 24,517 -4% 4 25 Baidu 24,326 8% -8 26 HP 22 ... Tencent/QQ 17,992 19% 5 38 Agricultural Bank of China 17,867 6 ...

Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

. He cited several examples, including Netflix and Bank of America attempting to increase fees ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief. That said, we are not in business for the preservation of our own ...

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