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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank...The HSBC-owned direct bank, which celebrates its 25th anniversary next year, is set to launch a ... bird and half mammal", showing that First Direct "is a different kind of bank" while also dialling up ... a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...

British & Irish Lions legends feature in HSBC ad

10 May 2013 | by Jeremy Lee

cabin boy in a sense balancing the future focus of the bank with the strong Lions culture." Andrea ...

Go Outdoors TV ad marks bank holiday weekend

03 May 2013 | by Chloe Smith

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging...and camping equipment, which runs throughout the bank holiday weekend. Russel Bennet, head of marketing ... ." The 30-second ad will run across all major channels over the bank holiday weekend. ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

market activations HSBC Bank Plc - HSBC global connections Accenture - High performance ...

HSBC plots global 150th anniversary celebrations

12 Mar 2013 | by Gemma Charles

The drive was assigned to JWT as part of the bank s recent review of its ad agency arrangements ... , the activity will be run by head of sponsorship Giles Morgan, who currently looks after the bank s rugby and golf properties. Hill Knowlton, the bank s sports PR agency, will also be heavily involved ...

NatWest follows in Barclays' footsteps with fatherhood TV ad

04 Mar 2013 | by Alex Brownsell

NatWest has become the latest bank to feature a father-daughter relationship in its advertising...The RBS-owned bank has rolled out the latest iteration of its 'Helpful Banking' campaign, showing a father sacrificing his needs for his daughter by making payments from his "easy" e-ISA savings product. The ad, by M C Saatchi, shows a man saving for his dream car, a Mustang, using NatWest's e ...

Santander set to unite Ennis, McIlroy and Button in major campaign

26 Feb 2013 | by Alex Brownsell

and Formula One driver Button. The Spanish bank has launched an above-the-line campaign featuring the trio ... , prior to its rebrand to Santander, in 2007. Button has been used by the bank in its marketing material ...

Jessica Ennis to become face of Santander

22 Feb 2013 | by Ben Bold

, who won a gold in the London 2012 Olympic Games heptathlon, added: "Santander is a traditional bank ...

Online lender marketing banned for being 'socially irresponsible'

23 Jan 2013 | by Alex Brownsell

The firm, part of US-owned firm CashEuroNet UK, launched a TV ad offering a 20% discount on the first repayment of a 12-month loan of up to 2,000. In the ad, by Happy Hour Productions, a voiceover said: "With a Pounds to Pocket 12-month personal loan, you can get up to 2,000 sent to your bank ...

Barclays replaces Stephen Merchant ads with 'more emotive' approach

14 Jan 2013 | by Alex Brownsell

The bank has launched a 60-second film, created by BBH, in which it attempts to show it is "listening to its customers, recognises their financial dilemmas and has the products, tools and services ... their money back, with interest, after three years. This new approach, named 'You-shaped banking ...

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