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The Annual 2011: Top 10 radio ads

20 Dec 2011 | by Staff

' This campaign set out to avoid the dull-but-worthy pitfalls of bank advertising by presenting aphoristic little ... recommend them to a friend. ING Direct. A decent way to do banking. Ninety-two per cent based on ING ... that students really do resent the way they're regularly patronised in advertising campaigns from banks ...

Miller calls pitch for Nastro Azzurro

25 Aug 2011 | by Anne Cassidy

, Peroni launched a global ad campaign created by The Bank. The ad was shot in a 60s style and featured ...

Ken Hoggins joins BBH to oversee Waitrose account

28 Jul 2011 | by Jeremy Lee

Hoggins previously worked at MCBD, which handled the business and recently merged with Dare. Earlier this year, Hoggins, who also previously worked on the Waitrose business at his agencies Banks Hoggins O'Shea and HOW, and MCBD's creative partner, Jeremy Carr, had been linked to a move to Now ...

Pilsner Urquell launches 'Legends' online campaign

23 May 2011 | by Sara Kimberley

The ad campaign, 'The Legends of Pilsner Urquell,' created by The Bank, tells the story of the Pilsner brand in a storybook-style. Launching this week across social media sites such as Twitter, Facebook and YouTube, the animated ad shows the seal of a storybook, 'The Legends of Pilsner Urquell ...

Peroni delivers a taste of summer, Italian style

15 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by The Bank, will launch in cinemas today supported by outdoor, print and online activity. The ad has been shot with a 1960s style Bolex camera, featuring scenes of fashionable men and women in Italy during the summer months. The music has been recorded by Mario Biondi, a triple ...

LBi wins global digital status on Peroni and Grolsch beers

24 Mar 2011 | by Sara Kimberley

the UK and North America. The Bank currently handles Peroni's global advertising business ...

 

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