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Mindshare retains £400m global HSBC account

the bank split its creative account between JWT, Grey London and Saatchi & Saatchi....business as well as sponsorship advertising. Grey picked up HSBC's retail banking and wealth account across Europe, including the UK, and Latin America, and won HSBC's global commercial banking business and First Direct in the UK. JWT London will continue to handle HSBC's brand and private banking globally ...

HSBC calls £400m global creative and media review

annually. HSBC is likely to look at its creative requirements first and sources suggest the bank could ... world s local bank" it has used the line "in the future" in much of its marketing activity to promote ... with a "team HSBC" proposition, ending the bank's relationships with Interpublic s Lowe and Publicis ...

Why is Dentsu bidding so much for Aegis?

Earlier this week, anyone could have bought a share in the world s fastest growing international marketing services group for just over 1.60. And they could have banked a near 50% profit, thanks ... reserves sitting in the bank. There may well be a strong business case to be made for investing this cash ...

Commercial TV and radio remain strong in Q1

, with supermarkets sector down 25% year-on-year, and banks down 36%. Both have traditionally been among the biggest ...

Hamid Habib to head MPG division

at Zenith Media, Habib was involved in last year's successful Royal Bank of Scotland pitch. Frampton said ...

The Year Ahead for ... Media Planning

, context will be everywhere in a unique year for the UK. The Diamond Jubilee, double bank holidays, Euro ...

Media Agency of the Year: PHD

, despite the loss of the 50 million Royal Bank of Scotland/NatWest retail banking media account, proudly ...

ZenithOptimedia lands £50m RBS retail media account

ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking...Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties for insurance brands Churchill, Privilege and Direct Line. The banking giant launched a media review in June ...

Jeremy Lee: It's still not cool to be propping up the new-business table

its pre-eminence in the UK market, given that it has Royal Bank of Scotland and, at the time ...

Jeremy Lee: Walker Media is a victim of Barclays' network oddity

Sadly, given recent corporate history, we've probably all got accustomed to banks making poor

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