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Halfords 'that's helpful that's Halfords' by DLKW Lowe
14 Apr 2011
The campaign launches with 30 second TV ads. The first show a woman unleashing a crocodile into her home as a way to get her family outdoors. It is aimed at British families wanting to make the most of the extra Bank Holidays and improving weather. Both ads were written by creatives Jackie Steers and Ira ...
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