NatWest 'emergency cash' by M&C Saatchi
01 Oct 2012
NatWest has launched a campaign with a new tone of voice for the high-street bank.
break from previous campaigns, which used metaphors to communicate the bank s services. ...
NatWest has launched a campaign with a new tone of voice for the high-street bank.
to restore people's faith in the banking sector.
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
The ad campaign, 'The Legends of Pilsner Urquell,' created by The Bank, tells the story of the Pilsner brand in a storybook-style. The ad shows the seal of a storybook, 'The Legends of Pilsner Urquell', breaking to reveal a black and white three-dimensional view of the city of Pilsen, hometown ...
The new TV ads use puppet animal characters to bring to life the challenges people face when dealing with banks and use the tagline A decent way to do banking . The 11-week TV campaign will be supported by outdoor press, poster, digital and radio treatments. The ad was art directed by Matt Gooden ...
The campaign created by The Bank features Italian models in their bathing suits drinking Peroni. Set in Lake Como, the ads feature Italian recording artist Mario Biondi s version of the classic song My Girl . The campaign is directed by Ian Cassie and art directed by Cassie and Rich Ward ...
The campaign launches with 30 second TV ads. The first show a woman unleashing a crocodile into her home as a way to get her family outdoors. It is aimed at British families wanting to make the most of the extra Bank Holidays and improving weather. Both ads were written by creatives Jackie Steers and Ira ...
Societe Generale, the French bank, has launched a new campaign to promote the notion of team spirit.