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break from previous campaigns, which used metaphors to communicate the bank s services. ...
-defining". NatWest 's new campaign promises a new tone of voice for a high-street bank. Up until now, I've thought the line of "Helpful banking" has been stronger than the work it delivered. The new spot is all about its ... -directed, and executed in such a charming way, that you can't help but warm to the bank, which is a feat in itself ...
NatWest has launched a campaign with a new tone of voice for the high-street bank.
to restore people's faith in the banking sector.
for this one (I'm only human). But I needn't have worried, because it's not an ad for an investment bank, it's an ad for an investment bank's sponsorship of The National Gallery, and it has got Anna Friel in it ...
it looked fresher. More Azealia Banks, less high-street bank. The National Lottery tells me it is "life ...
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
director Jamie Maule-Ffinch have created an online campaign to launch Sainsbury's Bank's Facebook page.
the engine of the ad. HSBC's business strategy is to position itself as "the world's local bank", so why ...
these ones do. Continuing on our journey, the next stop is Bank - Santander , to be precise. Despite a ...
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