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Campaign Media Awards 2008: Best Financial, Corporate and Utilities Campaign

agency: News International (in-house) Creative director: Gordon Beckett Client: Bank of Scotland Brand: Bank of Scotland Head of marketing: James Farrar Assistant director of marketing: Antonia Bennett ...

International Business Media: The power of content

" vignettes strengthen HSBC's TV execution - "swings" - and support the bank's position as a global sponsor ... by UPS. The HSBC global team leader at JWT, Joseph Petyan, says the work for the bank in the branded ...

 

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